Finally! Those pre-preview, pre-movie advertising "shows" may become more entertaining — to moviegoers and brands alike.

Musician and producer Timbaland has joined forces with Screenvision to improve the quality of its theater preshows starting in September. It’s a slam dunk marketing move, as movie fans are a captive audience ... one that brand marketers can now more easily captivate.

The company sells and programs in-cinema ad opportunities to local, regional and national advertisers interested in engaging some 45 million moviegoers weekly in their brands. This week, Screenvision is unveiling a redesigned 20-minute preshow or “advertainment” block for marketers that skews more towards sponsored entertainment and celebrities.Continue reading...

BP is expected to announce today that embattled CEO Tony Hayward will be replaced by American Robert Dudley. Hayward will leave with a hefty financial package.

Apple's white iPhone 4 delay buys time to fix antenna issue.

Barclay's and other European banks respond to stress test results.

BlackBerry security questioned by UAE authorities.

Disney, Ford, Goldman Sachs & more after the jump.Continue reading...