Posted by Dale Buss on April 16, 2013 09:59 AM
Coca-Cola posts lower net and unveils U.S.-bottler deal.
JCPenney buys time with credit line.
Twitter seeks deals with NBC and Viacom for high-quality video content.
A&W plans to move upscale and test fast-casual concept.
Amazon targets older consumers with new store.
Apple dominates in best-paid executives as board retains Jobs deputies.
BMW will debut EV brand Zinoro in China in early 2014.Continue reading...
Posted by Sheila Shayon on January 21, 2013 11:18 AM
Food Network welcomed the New Year with a new look, heralding its two decades of making a 24/7 food TV programmer a powerhouse brand (it turns 20 on Nov. 23rd). An updated logo and graphics package hit the air January 6th as part of a multiplatform roll-out, the first identity update since 1997.
Working with Hollywood-based agency Troika, the refresh focuses on ‘Characters and Stories’ in promos that take the Scripps-owned cable network's programming beyond the food and around the table, as seen in on-air promos such as the one, above, for "Chef Wanted With Anne Burrell" or Rachael Ray and Guy Fieri's new reality series.
“Food Network has grown and we wanted to freshen-up our look and energy to better reflect our evolution into a broader, multi-platform entertainment brand,” said Susie Fogelson, SVP, Marketing and Brand Strategy, Food Network and Cooking Channel in a press release by parent Scripps Networks Interactive.
The refresh includes a “Smart” bug system to promote shows, activate social media conversations, navigate audiences across platforms, and drive business to Food Network’s other ventures, such as Food Network Magazine.Continue reading...
Posted by Shirley Brady on June 24, 2010 06:30 PM
Apple may see one million new iPhone 4 owners today.
British Airways compensates "humiliated" passenger.
Cisco plans to invest $1 billion in Russia.
Fox launches Bitbop streaming video service.
Hyundai launches new Verna Transform in India.Continue reading...
Posted by Sara Zucker on April 13, 2010 07:58 AM
MotorWorld gives auto brands due recognition. [CNN Money]
BMW beats its competitors in the vehicle industry. [WSJ]
The National Enquirer lacks a Pulitzer Prize award. [Business Insider]
Paramount, Seagate pre-load movies on hard drives. [Reuters]
Scripps, Weight Waters, Lorillard among worst companies. [NY Times]
Companies use sports arenas for promotions. [Boston Herald]Continue reading...
Posted by Stephanie Startz on January 4, 2010 09:10 AM
Delta and Northwest Airlines cleared for merger. [WSJ]
Smart phone apps can send targeted coupons and promotions based on location. [SF Chronicle]
Volvo, Geely to cooperate, remain separate. [WSJ]
AT&T drops their sponsorship of Tiger Woods. [FT]
New milk recall plagues China. [WSJ]
Goldman Sachs reviews London operations, may quit the city. [Telegraph]Continue reading...
Posted by Stephanie Startz on November 5, 2009 08:48 AM
Baseball's World Series won by New York Yankees in six games. [NY Post]
Chrysler unveils five-year plan, aspires to be "a great public company once again." [LA Times]
Mickey Mouse undergoes some tweaking in Epic Mickey video game. [NY Times]
Vaseline attempts to toughen up body lotion for men. [NY Times]
Scripps close to procuring majority stake in Travel Channel. [NY Times]
Dodge will create a sub-brand for Ram automobiles, marketed separately. [MediaPost]
(More headlines: Wal-Mart, De Beers, Beatles, B&N Nook.)Continue reading...
close of business
Posted by Stephanie Startz on October 9, 2009 06:28 PM
Scripps to shut down Fine Living Network, rebrand as Cooking Channel. [paidContent]
The redesigned New Statesman site resembles The Guardian's. [Econsultancy]
Cadillac quietly alters logo. [Brand New]
They deserve a break today: McDonald's is shopping agencies for new slogan. [BrandWeek]