Posted by Sheila Shayon on January 21, 2013 11:18 AM
Food Network welcomed the New Year with a new look, heralding its two decades of making a 24/7 food TV programmer a powerhouse brand (it turns 20 on Nov. 23rd). An updated logo and graphics package hit the air January 6th as part of a multiplatform roll-out, the first identity update since 1997.
Working with Hollywood-based agency Troika, the refresh focuses on ‘Characters and Stories’ in promos that take the Scripps-owned cable network's programming beyond the food and around the table, as seen in on-air promos such as the one, above, for "Chef Wanted With Anne Burrell" or Rachael Ray and Guy Fieri's new reality series.
“Food Network has grown and we wanted to freshen-up our look and energy to better reflect our evolution into a broader, multi-platform entertainment brand,” said Susie Fogelson, SVP, Marketing and Brand Strategy, Food Network and Cooking Channel in a press release by parent Scripps Networks Interactive.
The refresh includes a “Smart” bug system to promote shows, activate social media conversations, navigate audiences across platforms, and drive business to Food Network’s other ventures, such as Food Network Magazine.Continue reading...
Posted by Mark J. Miller on November 15, 2011 10:01 AM
Scripps Networks owns some of the most powerful brands on cable television with HGTV, Food Network, Travel Channel and DIY. All of the cooking shows on these networks have thus far avoided the temptation of dabbling in product placement. After all, in the first half of the year, Food Network pulled in $283.2 million in advertising while HGTV earned $300.2 million in the same time period, according to Kantar Media.
However, the company’s Cooking Channel, which launched last year, is still trying to figure out how to make dough on the scale of its sister networks. Kantar reports that the channel brought in $12.3 million in the first half of the year. Enter product placement.
Ad Age reports that the network's business side sees a plum opportunity with a series titled From the Kitchens Of, which doesn’t have a set air time and is broadcast sporadically, not only visits the kitchens of corporations including Pillsbury but also features each company’s products within its show and recipes. For that right, the advertiser foots half the costs of producing the episode, Ad Age reports.
"We wanted to be able to offer advertisers something different than" Food Network, stated Jeff Stettin, VP of ad sales for Cooking Channel. "We feel that with a network that was just starting out, we could take a little bit more risk."
Other brands that have been involved the first season’s 10 episodes include Clorox, Sara Lee, Kellogg, and Sears’ Kenmore, Ad Age notes, with all series one sponsors already signing on for a 13-episode second season run.
Posted by Shirley Brady on April 25, 2011 10:00 AM
Laureen Ong, the former head of the National Geographic Channel, has made her first big move as head of the Scripps-owned Travel Channel. In a deal that will be announced today, Travel has invested $7.5 million in Oyster.com, a travel site that focuses on hotels, offering bookings and "professional" (as opposed to consumer) reviews.
Now that it owns a piece of Oyster, Ong tells the New York Times that the network will promote the site's content and expertise on-air and online. It likely will feature the site’s hotel reviewers, too — "if we do shows around hotels, Oyster will have participation in it," she commented. "It’s in our best interests to make sure they get a lot of exposure, and we will do all that we can."Continue reading...
video killed the _____ star
Posted by Sheila Shayon on March 21, 2011 05:30 PM
Time Warner Cable may want its Facebook fans to "like" its new iPad app — it's been running an iPad giveaway to promote the free app, in a contest that ends today. But ever since the app was released on March 15th, its programming partners have been vocal in disliking the move.
The former Time Warner-owned cable operator, which kept the Time Warner name after it was spun off in 2008 but refreshed its logo and brand identity last fall, launched the iPad app with 32 networks including CNN, Comedy Central, Discovery Channel and CNBC through its high-speed Internet network.
It was a bold move, becoming the first major US cable operator to stream live TV on the iPad. But as the Wall Street Journal notes, the launch immediately hit problems.Continue reading...
Posted by Sheila Shayon on April 22, 2010 11:02 AM
Food Network's kid brother, the Cooking Channel, will go live on May 31. Hipper and funkier yet a tad more servicey than its parent, the all-cooking, all the time network will feature Food Network stalwarts including Emeril and Paula Deen, plus a new crop of celebrity chef wannabes.
Scripps' latest channel, which will replace the pre-recession-launched Fine Living Network, might be seen as an admission that Food Network has strayed from its initial mission, with cooking how-to shows replaced by lifestyle series and competitions.
But Scripps's "Chef" Executive Officer begs to differ.Continue reading...