Efforts to curb overfishing of the world's most popular species are reaching deeper into supermarkets and fast-food menus.

The UK grocery Sainsbury’s will begin a “Switch the Fish” campaign on Friday, giving away seven tons of such “sustainable fish” as lemon sole, mussels, Cornish sardines and coley fillets, Marketing magazine reports.

To make the campaign ongoing, Sainsbury’s has also trained its fish counter employees at 495 stores about sustainability, TheDrum.com said.Continue reading...

Saint Francis is the patron saint of ecology so it makes sense that San Francisco was one of the pioneers to celebrate this annual environmental event. Once a day that the conventional culture thought of as a time for hippies to hug the trees, it has transformed as the culture has continued to turn its collective attention to the damage humans have done to the earth and what can be done to repair it. Earth Day has become so much a part of the landscape that it now ends up being used as a kickoff point for environmental efforts by organizations and businesses of all sizes.

This year, Whole Foods has announced that it will mark Earth Day by beginning its effort to refrain from selling “wild-caught seafood plucked from depleted waters or captured through unsustainable methods.” The Blue Ocean Institute and Monterey Bay Aquarium label seafood “red-rated” if it comes from overfished waters or if the fishermen use methods that harm other sea life. Anything in that category, such as Atlantic halibut, gray sole, and skate, will not be available at Whole Foods after Earth Day.Continue reading...