brand news

In the News: GE, Walmart, eBay and more

Posted by Dale Buss on April 20, 2011 09:00 AM

In the News

AES to buy DPL in utility-industry consolidation.

AT&T’s first quarter is lifted by wireless growth, even after Verizon gets iPhone.

Aston Martin to sell $4.5-million car in India.

Bank of America to spin off buyout arm.

Burberry gains in China expansion.

Catalina Marketing joins the online boom in discout offers.

Deutsche Bank internal emails reveal extent of bankrolling toxic mortgages.

eBay acquires location-based ad startup WHERE.Continue reading...


Retailers: Let Us Now Give Thanks to Facebook, Groupon, Twitter, Whrrl...

Posted by Sheila Shayon on November 23, 2010 05:15 PM

An estimated 138 million shoppers will hit stores this Black Friday, up from 134 million last year, according to the National Retail Federation.

With more consumers getting an early jump on deals online — and skipping stores altogether, with one survey finding that 60% of consumers find Black Friday doorbusters "no big deal" — retail brands are rewriting their holiday marketing playbooks this year, relying on social media in particular to drive sales.Continue reading...

brand news

Headline Roundup: Vroom Vroom

Posted by Sara Zucker on April 13, 2010 07:58 AM

MotorWorld gives auto brands due recognition. [CNN Money]

BMW beats its competitors in the vehicle industry. [WSJ]

The National Enquirer lacks a Pulitzer Prize award. [Business Insider]

Paramount, Seagate pre-load movies on hard drives. [Reuters]

Scripps, Weight Waters, Lorillard among worst companies. [NY Times]

Companies use sports arenas for promotions. [Boston Herald]Continue reading...

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