brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

brand news

In the News: NFL, Tempur-Pedic, American Greetings and more

Posted by Dale Buss on September 27, 2012 09:06 AM

In the News

NFL settlement with referees clears the way for marketers.

Tempur-Pedic goes to the mattresses to buy Sealy for $228.6 million.

American Greetings hears buyout offer from founding family and CEO.

Amazon rejects false advertising claim in Apple app store suit.

Apple-Google maps talks failed on voice navigation.

BAE proposed merger with Airbus parent EADS hits snag in Germany.

Bayer partners with feline vets.

BlackBerry 10 will determine RIM's fate as company courts app developers.Continue reading...

app watch

Sealy Launches Mobile App (In Bed)

Posted by Shirley Brady on March 17, 2011 11:30 AM

Someone at Sealy loves fortune cookies. Its new mobile app for iPhone and Android smartphones adds the phrase "in bed" to users' photos, to then be shared across social networks. It also appears that it has trademarked the phrase "in bed" — from its mobile download page:

"Silly? Yes. Life affirming, probably not, but we challenge you to capture an image that doesn't bed.™ Go forth and remember — Whatever you do in bed, Sealy supports it™"

brand news

In the News: AOL, Cisco, Groupon and more

Posted by Dale Buss on February 10, 2011 09:00 AM

In the News

Activision puts Guitar Hero in diminished role.

AOL sees advertisers weighing politics after acquisition of Huffington Post

Belvedere Vodka partners with Usher.

Chrysler seeks “no-haggle” experience at dealers for new Fiat 500.

Cisco shares slip on weak outlook.

Coca-Cola grabs market share from PepsiCo in North America.

Ford kicks off social-media push for Explorer.Continue reading...

brand news

In the News: Obama, Best Buy, Ford and more

Posted by Dale Buss on January 26, 2011 09:00 AM

In the News

President Obama's State of the Union address urges bipartisan collaboration to help US better compete globally, boost jobs and the economy, and "out-innovate, outeducate and outbuild" while technology innovation will be the nation's "Sputnik moment." Also mentioned: Facebook and Google.

Best Buy's Super Bowl ad to feature Justin Bieber and Ozzy Osbourne, while Volkswagen, Mercedes-Benz, GoDaddy, Disney, Paramount and Universal will use the Super Bowl's massive TV reach to tease upcoming releases. Suzuki joins the Super Bowl ad derby with plans to air regional spots for its Kizashi model.

Facebook buys mobile ad firm Rel8tion.

FDA and US dairy industry spar over milk testing.

Ford is expected to announce huge profits on Friday.Continue reading...

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