corporate citizenship

Retail and Apparel Brands Move Forward With Separate Bangladesh Safety Pacts

Posted by Sheila Shayon on July 8, 2013 06:38 PM

A mostly European coalition of 70 leading clothing brands, retailers and trade unions backed by the International Labor Organization and the IndustriALL and UNI global trade unions has announced the next steps for their precendent-setting, five-year Accord on Fire and Building Safety in Bangladesh.

In a joint statement, EU Commissioner Karel de Gucht, ILO Director General Guy Ryder, and Bangladeshi Foreign Minister Dupi Moni "welcome(d) the fact that over 70 major fashion and retail brands sourcing RMG from Bangladesh have signed an Accord on Fire and Building Safety to coordinate their efforts to help improve safety in Bangladesh’s factories which supply them. In this context, they encourage other companies, including SMEs, to join the Accord expeditiously within their respective capacities.”

Their remarks were targeted at the brands that are holdouts from the European-dominated IndustriALL coalition. Indeed, only a handful of North American brands have signed the global accord, including PVH (owner of Calvin Klein, Tommy Hilfiger and other apparel brands), Abercrombie & Fitch, Zac Posen and Sean John, as well as Canada's Loblaw, which owns the Joe Fresh fashion label now sold in JCPenney stores across America.

By signing the finalized plan, which was released on Monday, the signatories vow to submit a list of names and addresses of all Bangladeshi factories used by July 15. The list, which is expected to total near 1,000 factories, will be made public along with inspection reports.Continue reading...

celebrity brandcasting

Shaquille O’Neal Continues Shaqness Self-Branding Blitz

Posted by Mark J. Miller on December 20, 2012 11:18 AM

Back when Shaquille O’Neal was in his NBA playing days and couldn’t seem to sink a foul shot to save his life, there were plenty of coaches and fans who likely could have used a drink after watching him botch another attempt. Shaq has since retired from playing the game, of course, but he’s still ready to help people find a drink, though in a totally different way this time.

O’Neal is about to launch his own line of vodkas, the New York Post reports, that will be coconut-flavored, sugar- and gluten-free, hit store shelves early in 2013 and be called “Luv Shaq.” (One wonders how the B52’s are taking this.)

Drew Adelman, the founder of Devotion Vodka, which will produce the Shaq-branded sugar-free and gluten-free liquor, says that the plan is to go up against Sean “Diddy” Combs’ Ciroc vodka. Devotion was also responsible for a vodka that had Jersey Shore’s Mike “The Situation” Sorrentino’s name on it.

O’Neal, who now makes big bucks as an analyst on TNT’s Inside the NBA, has been on a self-promotion bender this year — or as he calls them on his Twitter bio, "random acts of Shaqness."Continue reading...


Yes, Virginia: Macy's Will Open Around the Clock Before Christmas

Posted by Dale Buss on December 12, 2012 01:04 PM

Just when you thought that America had sustained the biggest blow to traditional sensibilities about retailing, with the encroachment of Black Friday on Thanksgiving Day, comes this news: Macy's is opening 24 hours a day for Christmas shopping!

That's right, the venerable retailer — one of the last remaining stalwarts of the mainstream-department-store business — is going totally mass-merchandiser on us by caving to the manic demands of U.S. consumers. Macy's will open most of its stores for 48 hours straight for its last scheduled One Day sale in the weekend before Christmas. The sale will start at 7 a.m. on Friday, December 21, and run through 7 a.m. on Sunday, December 23.

"We hope to make it easy for our customers across the country to finish their shopping at any time of day or night," stated Peter Sachse, Macy's chief stores officer. You've got to believe, kids!Continue reading...

brand news

In the News: iPad 3, SOPA, David Beckham Touts Google+, and more

Posted by Shirley Brady on January 13, 2012 06:32 PM

Google taps David Beckham to promote Google+ as company grapples with social search fallout, and apologizes for Kenyan flub.

Apple's iPad 3 expected to go on sale in March with HD screen and faster chip. Apple also joined the Fair Labor Association, opening suppliers' doors to labor rights watchdog in transparency response to Foxconn fears — the first tech brand to do so.

Bentley courts Maybach fans including Jay-Z — who has just signed on as the face of (and an investor in) Duracell.

British films to be pitched as a global brand.

BT will offer free Wi-Fi at London Olympic Games.

Disney Studios quickly fills CMO position.

Dr Pepper brand name is removed from Texas town.

Easyjet fined for barring disabled passengers.

Excedrin recall expands to Canada.

Olivia Munn strips off for PETA.Continue reading...

Forget Puff, Puffy, Puff Daddy, P. Diddy, Diddy, and King Combs. It's Swag

Posted by Shirley Brady on May 20, 2011 12:30 PM

His fashion brand is called Sean John, while personally he's been known as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs, and even by his real name, Sean Combs. Now, he'd like to be known by another name — "Swag." But only for one week. Mr. Combs explains the temporary rebranding above.

brand news

Pampers Diapers in US Twist as UK Nappies Ship

Posted by Shirley Brady on May 5, 2010 06:05 PM

P&G acquired Natura Pet Foods; also faces US investigation over Pampers Dry Max as brand prepares to launch in the UK. Other brands in the headlines:

Adobe's CTO weighs in on Apple spat.

Blockbuster releases open API to spur distribution.

Conan O'Brien chats up YouTube and Google staffers.

Diddy's Sean John line will be exclusively carried by Macy's.

FCC to overhaul US Internet rules.Continue reading...

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