Yes, Virginia: Macy's Does Have Holiday Marketing Down to a Science

The majority of retailers seem to jump right from Halloween to Christmas with nothing more than a mere nod towards Thanksgiving and a few glittery gourds in the window display. Based purely on the gathering together of family, it is a holiday which does not require much decoration, dressing up or gift-giving.

But this is America, and we cannot let that slide!

Luckily, Macy’s saves the day on Nov. 25 with its annual Thanksgiving Day Parade, chock full of tethered (and untethered) commercialism. After all, the retail giant has a Black Friday sale the day after to promote — and holiday shoppers to excite, of course.

Cue its child-oriented marketing machine, including the extended commercial that is Yes, Virginia — its animated special airing on CBS on Dec. 17.Continue reading...