Posted by Sheila Shayon on July 27, 2011 11:00 AM
Zazum is a small start-up with a big promise: making television shows and movies instantly shoppable via its mobile app.
It’s a new kind of affinity marketing that puts brands in the sweet spot of impulse buying in the moment, as viewers spot and want to buy what they see.
“Unlike television shopping channels that are a string of promotional spots for products—nothing more than long ads—Shoppable Shorts are entertainment in their own right. They are definitely not commercials,” says Zazum founder and CEO Susan Rits.Continue reading...