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mom's the word

Clorox Goes for the Funny Bone With Seinfeld Writer Carol Leifer

Posted by Sheila Shayon on April 3, 2013 05:06 PM

Forget sticky marketing; Clorox is going with icky marketing in its latest effort to get moms to laugh.

As announced in a press release Wednesday, the brand is partnering with Carol Leifer, an award-winning comedian and comedy TV writer (SeinfeldModern Family), to launch the Clorox Ick-tionary, a wiki-style dictionary of everyday ick that parents and caregivers contend with on a daily basis.

As Leifer observes in a blog post, "Don't ask, don't smell... Because as I’ve learned from my comedy writing on sitcoms, real life always does seem to present the funniest ideas."Continue reading...

license to thrill

The Seinfeld Soup Nazi No More, NYC's SoupMan Expands Brand

Posted by Mark J. Miller on March 19, 2012 10:09 AM

The guy who inspired the Soup Nazi on Seinfeld way back when has certainly made his fame continue to work for him. His company, SoupMan, Inc. is not expanding beyond the product he is best known for (and we don’t mean unpredictable anger).

According to a company press release, the SoupMan name is about to be spilled over a wide variety of products in “categories that include kitchen accessories, foods, souvenirs, apparel, condiments, kitchen appliances, tabletop, and more.” Get ready for SoupMan magnets, ladles, and, for the kiddies, stuffed animals.

"The SoupMan name and logo has become iconic and, as such, we are thrilled to be a part of the brand building with strategic licensees as well as direct-to retail-opportunities," said Rob Stone, a partner at the brand-development firm Excel Corp. who will be leading the charge for SoupMan. Continue reading...

trademark wars

It's a Shame About Ray's: New York Pizza Spat Leads to Occupy Ray's

Posted by Mark J. Miller on December 9, 2011 10:01 AM

There are so many different Ray’s Pizzas in New York, it can get a little confusing. You got your Ray’s, your Original Ray’s, your Famous Ray’s, your Famous Original Ray’s, and seemingly on and on. They are so ubiquitous that there is actually a pizza place in Brooklyn that is called Not Ray’s Pizza.

It’s been so ridiculous for so many years that the problem actually got a mention on a Seinfeld episode in which a lost Kramer calls Jerry:

Kramer: I’m looking at Ray’s Pizza. You know where that is?

Jerry: Is it Famous Ray’s?

Kramer: No, it’s Original Ray’s.

When you have confusion like that between businesses, lawsuits are bound to follow. And indeed they have.Continue reading...


Legacy Issues: Coors' Tron Product Placement Revisits Controversy

Posted by Abe Sauer on November 29, 2010 05:30 PM

A New York Times Media Decoder blog post today is noteworthy for how it perfectly frames the primary misunderstanding of exactly what product placement is.

In the piece, which notes the appearance of a Coors can in Disney's upcoming film Tron: Legacy, (above) the Times notes, "Cynical moviegoers may think the screen time is a case of product placement, where marketers pay Hollywood to embed their wares into the action… But Coors did not in fact pay for its part in the film."

Curious why The New York Times is wrong, both about what product placement is — and why Coors should be fretting?Continue reading...

brand news

In the News: Seattle's Best to NYC + more

Posted by Shirley Brady on July 20, 2010 09:00 AM

Brands in the news:

Starbucks' rebranded Seattle's Best Coffee brand arrives in Manhattan.

About.com launches new branding effort.

Amazon reports that e-books outsell hard cover books as Kindle sales triple.

Apple donates MacPaint source code to museum as rocky romance with AT&T unveiled in Wired.

Blekko enters the search engine fray.

Brightkite embraces badges.Continue reading...

fashion therapy

Just Don't Call Them Men's Girdles

Posted by Abe Sauer on June 1, 2010 04:00 PM

Murtaugh: "It's not a woman's girdle, it's a man's girdle."
Riggs: "They make girdles for men?"
Murtaugh: "Yeah, they make girdles for men!"
Riggs: "They do, huh?"

That was the exchange in 1992 between the hyper-masculine stars in the third installment of the action franchise Lethal Weapon. Eighteen years later and guys' girdle sales are booming.

Just don't call them that, or even "the bro," as Kramer called his male-support invention on Seinfeld. While they're now called "shapewear," manly men like Danny Glover's "Murtaugh" character are no more open about making their use of "shapewear" known. Marketing to men, it appears, rarely changes, even if their waistlines do.

The popularity of body-shaping garments for men does create a fascinating branding challenge. How does one engage a consumer that doesn't want to admit a product's appeal… even to himself?Continue reading...


Apple Product Placement Welcomes The iPad

Posted by Abe Sauer on April 1, 2010 01:53 PM

Many people are bent out of shape today over last night's episode of the sitcom Modern Family. In fact, while some news organizations are calling it "essentially a half-hour-long plug for the iPad," others see the episode as "product placement done right." But both sides agree that the episode did indeed feature a plotline heavily centered on Apple's new device.

This flagrant product placement comes just days before the much-anticipated sales debut of Apple's latest "game changer." But to anyone who reads Brandcameo, that Apple would receive heavy (and largely free) onscreen promotion will come as no surprise. For the last decade, Apple has dominated the product placement sphere. It will continue. Continue reading...

brand news

Headline Roundup: Ring-A-Ling

Posted by Sara Zucker on January 15, 2010 08:37 AM

Text messages aid in Haitian philanthropy efforts. [WSJ]

Gotham hired to take over 1-800-OK-CABLE creative duties. [Brandweek]

FocusDriven created to prevent texting while driving. [Consumerist]

Japanese cosmetic brand Shiseido to buy Bare Escentuals. [NY Times]

New Oscar Mayer campaign isn't just about hot dogs. [NY Times]

Layoffs hit the music industry: 50 fired at Universal Music Group. [LA Times]Continue reading...

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