Posted by Dale Buss on March 7, 2012 09:03 AM
Amazon's original programming plans draws speculation.
Apple prepares for iPad (HD?) reveal frenzy today while new device also could be boon for Verizon Wireless; and company receives key patent for iWallet.
Arby's uses holistic approach to social media to boost Klout score.
Bank of America is bullish on girl power.
Bentley's 'ugly' SUV the talk of the Geneva Motor Show.
Boeing forms alliance with Chinese jet maker.
Carbonite sees stock price drop after withdrawing advertising from Rush Limbaugh, as radio host sees 30+ advertisers leave, including Netflix.
Chevron faces criticism after gas-rig fire off Nigeria.
Cosmopolitan reaches 100K paid digital subscriptions.Continue reading...
Posted by Peter Feld on October 5, 2009 10:52 AM
Conde Nast Publications announced this morning that it is shuttering four magazines, following a widely publicized review by McKinsey and Company. Food bible Gourmet will shut down, Brides will increase to monthly publication but Modern Bride and Elegant Bride will close, as will family lifestyle magazine Cookie.
The changes show resolve by Conde Nast to eliminate redundant brands -- an opposite strategy than earlier in the decade, when the company was happy to boast food titles Gourmet and Bon Appetit, men's mags GQ, Details, Cargo, Vitals, and Men's Vogue, home titles House & Garden, Architectural Digest, Domino and occasionally Vogue Living, and numerous women's books including Vogue, Glamour, Self, Jane and Allure. In those days, the company's direction was to block competition and nail down every available ad dollar in a given category.
Now, the company has reversed course. Cargo, Vitals, and Domino (all clones, to some extent, of Conde's successful shopping magazine Lucky), Jane and House & Garden are gone, and Men's Vogue has been folded into Vogue as a twice-annual supplement.Continue reading...