From Celebrities to Personal Shoppers

Daily deal sites like Groupon and LivingSocial did more than socialize online discount shopping — they began a seachange that has taken e-commerce in a new direction.

Combine the deals concept with the selectivity sophistication of such sites as Amazon and Netflix, mix in the power of celebrity brands, and you get online "shopping clubs" — the latest craze in the evolving world of personalized shopping.Continue reading...