In the News: Trump, Angry Birds, Ford

Posted by Dale Buss on March 10, 2011 09:00 AM

In the News

Amazon sued over instant search patent.

American Express powers Foursquare specials at SXSW, where Apple opens pop-up store for iPad 2 sales.

Angry Birds raises $42 million. 

AOL readies post-Huffington Post deal layoffs of 20% workforce reduction.

Bluefly tries social gaming.

Caesars plans Asia hotels, without gambling for now. 

Chrysler’s Twitter account accidentally drops the F-bomb, fires social media agency tweeter.Continue reading...

brand news

In the News: Cisco, GM, Google and more

Posted by Dale Buss on January 5, 2011 09:00 AM

In the News

American Airlines' fee battle with travel sites such as Expedia snares Sabre.

BMW mulls adding artificial sounds to make EVs safer.

Borders asks publishers for longer-term IOUs.

Cathay Pacific expands long-haul flights.

CES now a must-attend for media companies.

Cisco joins race to mix TV and web video.

Facebook financing deal spurs SEC review.Continue reading...

celebrity brandmatch

20 Years of Brett Favre Endorsements: A Scorecard

Posted by Abe Sauer on September 9, 2010 12:40 PM

Tonight marks the 20th NFL Season for Brett Favre. During that time the multiple-MVP award quarterback has won a Super Bowl and retired two or three times. To mark Favre's 286th consecutive start, here's a look back at the best and worst brand endorsements connected with the "gunslinging" legend.

Brand: Nike (above)

This 1997 ad caught Favre in his prime MVP years. While perfectly fine selling the Nike brand, what this ad really does is sell Favre as the working man's quarterback, a guy unconcerned with the limelight who just wants to play some damn football. For the next 13 years, this will be the default understanding of the Favre brand.

Love of the Game Score: He's like a kid out there!Continue reading...

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