Posted by Abe Sauer on July 19, 2010 02:00 PM
Is this really Mercedes’ first product placement in a top film this year? Shocking, but apparently true.
The Mercedes SUV and Maybach showings in this week’s #1 movie at the box office, Inception, follow the Maybach’s major role in Sex and the City 2 (which was not a #1 film). This drought is rare for the brand; Mercedes appeared in five #1 films last year (11% of the top-earning films) and in 75 top-grossing films since 2001.
More importantly, is Christopher Nolan the anti-Michael Bay? While both directors are now reliable Summer Blockbuster gurus, when it comes to product placement, they could not be more different in approach.Continue reading...
Posted by Abe Sauer on June 1, 2010 09:00 AM
Shrek Forever After took the top spot at the US box office (again) over the Memorial Day holiday weekend, meaning no official for Brandchannel's product placement tracking feature, Brandcameo. But that doesn't mean we're going to pass up commenting on Sex and the City 2, even if it only took third place.
The Sex and the City movies are product placement outliers, packed with opportunity but confusing, sometimes cluttered and, in the latest sequel's case, fraught with disastrous execution on HP's part. First, the brand count.
Last week Brandchannel wondered if the sequel would "outbrand" its predecessor. With 94 visible brands in the original, the answer is yes. But just how much it outbranded the first film is almost impossible to determine.Continue reading...
Posted by Abe Sauer on May 25, 2010 05:56 PM
For Brandchannel's product placement tracker Brandcameo, the release of a Sex and the City franchise film is like a holiday. There is Mercedes. There is Dior. And there are names we cannot even reliably spell, like Badgley Mischka, Manolo Blahnik, Lacroix, and Louboutin. There are huge plot twists, like Carrie Bradshaw dumping her trademark Apple Mac for... HP!
The first film in the series logged a stunning 94 visible brands, one of the highest numbers in the decade that Brandcameo has been tracking product placement in movies.
So the question, dear reader, is will the sequel top that tally? Or will this weekend deliver a downsized, frugalista Sex and the City devoid of ostentatious brands? It's been written of the sequel that "every aspect of Carrie’s life is reduced to a vignette that can be monetized." Will that be enough to put it over the top? Could it the most branded Brandcameo-tracked film ever?
Even if the summer thrill ride Prince of Persia tops the box office this weekend, be sure to drop by Brandcameo on Monday for our take on Sex an the City 2's brandstravaganza (or brand desert, given its setting...)
Posted by Shirley Brady on May 6, 2010 08:00 AM
J&J faces knock on reputation as bacteria identified in children's Tylenol recall, production is suspended and US House investigation called.
Yahoo rolls out a new campaign that aims to take share from Google (although Facebook is its real foe, argues AllThingsD's Kara Swisher).
Sprint goes text-centric for teens (survey supports), while Sprint's Virgin Mobile $25 prepaid plans are a precursor to a new prepaid brand.
Mother's Day 2010 is more social, less sentimental, with non-Hallmark mom-ents and flowers via Facebook.
Apple, BP, Google and more branding news:Continue reading...
close of business
Posted by Stephanie Startz on January 4, 2010 05:49 PM
Expedia gets a new visual identity. [Brand New]
The new ad trailer for "Sex and the City 2" hits the web, jampacked with brand placements. [BrandFreak]
Majorska Vodka's Jets game PR stunt grabs headlines, self destructs. [AdAges]
Time Warner Cable launches "Project Mercury," a campaign to rename the cable provider. [Business Insider]