Posted by Abe Sauer on January 20, 2010 12:40 PM
The Indian Premier League (IPL) is going all out to promote cricket both inside and outside of the nation's borders. This includes a ramped up campaign featuring its shorter format Twenty20 matches and, now, an historic deal to bring the matches to the masses... online.
Through a deal with Google and YouTube, the IPL will have a branded channel for streaming live matches. This is a sagacious collaboration for Google, and the IPL -- which needs some good news in the face of recent controversy about Pakistani players. Above all, however, this is an excellent arrangement for YouTube. Continue reading...