Posted by Sheila Shayon on May 11, 2011 12:00 PM
The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.
"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says.
She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...
Posted by Sheila Shayon on April 9, 2010 11:57 AM
Oprah Winfrey, arguably the best-known personal brand in media, now OWN’s even more of the cultural pie. Yesterday, the queen of daytime announced she will be going prime time next year.
OWN, her own cable channel, is backed by Harpo Productions and Discovery Communications, and fittingly “Oprah’s Next Chapter” will be her next on-air gig. This time, however, she’ll be out of the studio, trotting the globe with friends and celebrities to... well, anywhere she pleases. And the new show will only air two or three days a week, as Oprah forgoes her rigorous daily programming routine.
“Next Chapter,” according to an OWN press release will follow Oprah “From the Taj Mahal to her beloved oak tree, the Great Wall to her own teahouse, it’s a whole new kind of Oprah show.”Continue reading...