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celebrity brandmatch

St. Jude Brings Out Jennifer Aniston, Sofia Vergara, Robin Williams for Holiday 2012

Posted by Shirley Brady on November 22, 2012 10:42 AM

St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...

ready for takeoff

Loews Hotels Offers TSA PreCheck-ins as VIP Perk

Posted by Mark J. Miller on September 24, 2012 01:48 PM

Loews Hotels found its name in the news in recent days because the fire-alarm system of its Nashville hotel was set off by a drunken two-time Olympic gold medalist, snowboarder Shaun White. His schoolboy antics led to the whole place being evacuated and a contrite apology from the snowboarder. Not exactly the kind of security Loews wants to be known for.

Now the hotel chain is the first hospitality brand to participate in a first-of-its-kind security partnership with the U.S. Department of Homeland Security. U.S. citizens who sign on to Loews’ loyalty-rewards program, YouFirst Platinum, gain complimentary enrollment into the DHS’s Global Entry program and allows guests to expedite airport screening with TSA PreCheck.

"Partnerships are integral to the way we do business as a brand," stated Loews Chairman Jonathan Tisch. "Our collaboration highlights the importance of the public and private sectors working together to improve hospitality for all our guests, whether that be at our hotels or traveling through an airport."Continue reading...

ad watch

Nielsen's Most-Liked New Ads of 2011

Posted by Sheila Shayon on December 23, 2011 04:05 PM

Nielsen this week released its list of the top advertisements of the year.

“The lists demonstrate that reality and scripted shows continued to find innovative ways to integrate brands into their broadcast primetime programming. The best liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection,” says Nielsen in a blog post.

The commercials must have aired in U.S. primetime on a broadcast channel any time from Jan. 1 to Nov. 30, 2011. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV, with these scores indexed against the mean score for all new ads during the period (Likeability Index). (100) equals average.

The #1 best-liked ad is Volkswagen's Star Wars nod of a Super Bowl ad ("The Force," or as many called it, "Little Darth Vader") for its new Passat, at top, which scored 231 on Nielsen's Likeability Index. Read about the rest of the top 10 below.Continue reading...

personal brands

Shaun White's Star Rises

Posted by Mark J. Miller on October 19, 2011 11:59 AM

Two-Time Olympic Gold Medalist Shaun White is boosting his personal brand, big time. The champion snowboarder just partnered with D6 Sports to launch his own action sports product line, Shaun White Supply Co., at an event (above) with the Boys and Girls Club of Las Vegas.

Offering action sports hard goods including skateboards, bikes, stunt scooters, protective gear, and ramps and rails, SWSC’s website says its "main focus is to create, produce and deliver authentic products at an affordable price."

What's more, "Every product has been rigorously tested, changed and tested again until Shaun and his team felt the Shaun White Supply Co. standards were met. It was important to White that not only could SWSC’s products be used by him in competition, but that they could also be used by recreational athletes in an effort to give individuals the opportunity to enjoy, experiment and excel in action sports."

The namesake collection follows on White's other high-profile deals.Continue reading...

brand bites

Brand Bites: No Sweat Edition

Posted by Abe Sauer on July 9, 2010 12:00 PM

Ubisoft rips it up to promote Shaun White Skateboarding game. Check it out with a different audio track here.

Cadbury Australia rolls out first ever round YouTube videos for its new rollpack. The clever (unembeddable) ads are on its YouTube channel.

Paul the Octopus is pointing to a World Cup victory for Spain. Mani the Parakeet, however, begs to differ.

"Pork on a Fork" is delicious, potentially a trademark violation.Continue reading...

In the News: Fashion Brands Square Off

Posted by Shirley Brady on June 1, 2010 12:30 PM

Oscar de la Renta claims Max Mara is copying its designs.

Ford Fusion faces US probe over gas-pedal issue.

Ryanair soars back into profit.

H&M is coming to Turkey while Zara just opened its first store in India.

Zipcar files for IPO up to $75 million.Continue reading...

truth in packaging

Red Bull's "Art Of Can" Exhibit Has Energy

Posted by Abe Sauer on March 10, 2010 11:28 AM

Once upon a time there was just Red Bull. Today, however, the brand finds itself fighting to stay alive in one of the most viscously competitive consumer markets around. Ironically, it's a market the brand practically created.

To stay ahead, the brand employs all manner of brand-building measures, some conventional, some not. The brand runs standard 30-second TV commercials about the drink "giving you wings." It also underwrites F1 racecars and sponsors star athletes like Olympic gold medalists Lindsey Vonn and Shaun "Flying Tomato" White. The brand's less conventional sports sponsorships include airplane races and "soapbox derbies." But one Red Bull promotion is wildly unique. Continue reading...

celebrity brandmatch

Kearney Wins Gold Medal, Her Own Ben & Jerry's Flavor

Posted by Barry Silverstein on February 19, 2010 10:35 AM

Remember the ads that featured a victorious sports personality being asked, "Now that you've won, what are you going to do next?" And the victor would proclaim, "I'm going to Disney World!" Well, the 2010 Winter Olympics in Vancouver may be starting a new trend. From now on, the answer might be, "I'm going to have Ben & Jerry's name an ice cream flavor after me!"

Ben & Jerry's is the eponymous ice cream company that has achieved fame for such kooky flavor names as Cherry Garcia, Chubby Hubby, and Chunky Monkey. Last December, the company introduced "Maple Blondie," named after champion snowboarder Hannah Teeter, a native of Vermont, Ben & Jerry's home state. It was the first time the company named a flavor after an athlete.Continue reading...

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