Best Global Green Brands 2014

conversation starter

PepsiCo CEO: Don't Cry Over Milk (or Work-Life Balance)

Posted by Sheila Shayon on July 2, 2014 05:20 PM

As women finally move up the corporate ladder in significant numbers, their personal philosophy and style are a study in contrast. Take it from one of the few female CEOs on the Fortune 500. “I don't think women can have it all. I just don't think so. We pretend we have it all. We pretend we can have it all,” stated Indra K. Nooyi, CEO of PepsiCo, in an interview at the Aspen Ideas Festival this week.

It's a different message from the Lean In female empowerment movement founded by Facebook COO Sheryl Sandberg, whose go-for-it challenge to young women is, “What would you do if you weren’t afraid?”

Another female CEO, General Motors head Mary Barra, was asked in a recent (and controversial) interview with Matt Lauer if she can be a good mother and run GM. "I think I can. I have a great team," Barra responded, "and I have a wonderful family and a supportive husband, and I'm pretty proud of my kids the way they're supporting me in this." The social tide quickly turned to question whether Lauer would ask the same of a male CEO, but to wonder why Barra didn't refute the blatantly gender-biased question.

As for the CEO of Yahoo, “The press may be in a world of its own making when it comes to reports on Marissa Mayer,” notes Forbes. “Instead of appearing like a leader who’s reviving what was a failing digital media company at a time when it’s on the cusp of monetizing billions of dollars to improve the company further, she’s a lady who falls asleep before a meeting.”Continue reading...

social media watch

Facebook's Sandberg Apologizes as Emotions Test Stirs Up Emotions

Posted by Sheila Shayon on July 2, 2014 01:29 PM

Facebook’s signature blue face is turning red as the social network faces inquiries from Europe’s privacy regulators following its data scientists' experimental tweaking of the emotional content of posts in the news feeds of nearly 700,000 users.

When the news broke, Facebook initially stated that it was merely conducting user testing to see if emotions were contagious. In this case—they are, and the company’s actions have roused the ire of social media, prompted an apology from COO Sheryl Sandberg, and perhaps violated local privacy laws.

The European agencies involved include Ireland’s Office of the Data Protection Commissioner and the Information Commissioner’s Office of Britain. While it’s not clear where the one out of every 2,500 Facebook users experimented with reside, 80 percent of its total 1.2 billion users are based outside North America.

“We’re aware of this issue, and will be speaking to Facebook, as well as liaising with the Irish data protection authority, to learn more about the circumstances,” a spokesman for the British regulator commented. Sandberg today apologized while on a trip to India, in comments published by the Wall Street Journal.Continue reading...

brand news

In the News: Men's Wearhouse, Toyota, Marlboro and more

Posted by Dale Buss on March 12, 2014 09:27 AM

In the News

Men's Wearhouse turns tables and buys Jos. A. Bank.

Toyota increases wages in Japan.

Marlboro is slammed for marketing to teens globally.

Allstate celebrates life journeys of Latinos.

Amazon works on music-streaming service.

Armalite outrages Italians over use of Michaelangelo's David in gun ad.

BMW cites strong initial demand for i8 plug-in hybrid.

Bon-Ton stores says CEO will leave next year.

Chobani still aims to raise capital despite denial of IPO pursuit.

GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.

Gatorade brings Propel back into brand family for a relaunch.Continue reading...

campaigns

Lean In, Girl Scouts Recuit Heavy Hitters for Female Empowerment Campaign

Posted by Sheila Shayon on March 11, 2014 05:42 PM

Despite pursuing some questionable partnerships lately, the Girl Scouts of America seem to be back on track after teaming up with Sheryl Sandberg's Lean In to promote a public service campaign to encourage leadership and achievement in girls. 

The service organizations are hitting the road—and the airwaves—to push its "Ban Bossy" campaign, a message in line with Sandberg's Lean In movement that encourages women to pursue their personal and professional goals. 

“Starting at a surprisingly young age, girls are discouraged from leading. When a little boy asserts himself, he is called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy'—a precursor to words like 'aggressive,' 'angry' and 'too ambitious' that are often used to describe strong female leaders," a press release for the campaign states. “It's no wonder that by middle school, girls are less interested in leadership roles than boys, a trend that continues into adulthood and reduces the ranks of women at the top of organizations everywhere.”Continue reading...

auto motive

GM Quells Equality Critics with Report That Barra Could Make Over $14 Million

Posted by Dale Buss on February 11, 2014 02:45 PM

Not surprisingly, Mary Barra's ascension to CEO of General Motors already has created a bit of a silly season for pundits as they attempt to plumb for meaning in every single aspect of her young tenure as the first female chief of a major automotive company.

Take her pay. In an answer to media and analyst speculation that she would be making less compensation than predecessor Dan Akerson, GM took pains this week to point out that Barra could make as much as $14.4 million this year, or 60 percent more than the $9 million Akerson earned in compensation last year, when GM was still under a cap imposed by the federal government bailout of 2009.

GM had to make this public explanation despite the fact that the criticism of Barra's supposed compensation raised a ludicrous prospect: Would the company really have taken the unprecedented step of elevating a woman to its top job for the first time in the industry, with all that move implies, and then make the high-visibility mistake of paying her less—all because of gender discrimination?Continue reading...

brand makeovers

Getty Images and Sheryl Sandberg "Lean In" On Sexism in Stock Photos

Posted by Sheila Shayon on February 10, 2014 01:39 PM

Lean In, the female empowerment nonprofit founded by Facebook COO Sheryl Sandberg is joining forces with Getty Images to present better images of women in stock photographs. Taking on "institutional sexism," the goal is to create a stock-photo library of 2,500 new pictures that portray women of all ages in a better light.

Getty reports that the three most-searched terms in its image database are “women,” “business” and “family.” But according to Jessica Bennett, Lean In's contributing editor, a large share of results from queries for "business woman" and "career woman" are "completely sexualized or just really cheesy," she told Ad Age. "There's so much terrible stock imagery out there, so we wanted to put something out that felt really authentic and empowering." 

The Lean In Collection of photos show a diverse group of age-appropriate women and girls in business settings, at home and at play. Lean In will claim an undisclosed amount of fees from the usage of those images by corporate sites, photo editors and media outlets.Continue reading...

campaigns

Pantene 'Equality' Ad Goes Global, Splitting Hairs Amongst Feminists

Posted by Sheila Shayon on December 17, 2013 08:20 PM

Pantene is doing its part to capture lighting in a bottle (er, shampoo) after a local Philippines TV ad garnered global attention thanks to a certain bigwig at Facebook 'leaning-in.' 

After garnering support for its message of feminism from Facebook COO Sheryl Sandberg—author and leader of the Lean In movement—Pantene has decided to expand the campaign beyond the island nation. The video, Labels Against Women, has already earned over 8.2 million views on YouTube after Sandberg called it "one of the most powerful videos I have seen illustrating how when men and women do the same things they are seen in completely different ways."

The ad “makes a powerful statement about the way career women are regarded in society—as bossy, aggressive and neglectful of their families" the UK's Guardian notes. “In contrast the male figure is depicted as powerful, dedicated and successful.”

P&G is reportedly buying ads in the US on YouTube, Twitter, Facebook and others, including Pantene's websites worldwide, where its "Be Strong & Shine" campaign adds a #ShineStrong hashtag to the video's original, #WhipIt. It's all good news for Pantene, which has been losing market share in the US but has retained its global haircare title with $3 billion in sales.

But not everyone is enamored with Pantene's 'feminist' message—especially women.Continue reading...

brand inspiration

Pantene Gets Political in Philippines Ad

Posted by Mark J. Miller on December 11, 2013 03:13 PM

Most shampoo commercials aren’t the most exciting or engaging in the world, but Pantene’s latest offering in the Philippines has got plenty of people talking. 

The ad, set to a cover of Tears For Fears' "Mad World," demonstrates very effectively how women and men are labeled different things in an office environment even when they do exactly the same things. A man can be “persuasive,” but a woman is “pushy.” A man is “smooth,” while a woman is a “show-off.” A man is the “boss.” A woman is just “bossy.” And so on. The tagline? “Don’t let labels hold you back.”

One of those people talking about the ad is Sheryl Sandberg, the COO of Facebook and author of Lean In: Women, Work, and the Will to Lead, a book that has inspired a lot of discussion since it debuted back in March. Sandberg posted the ad to her Facebook page as well as the following  for her 1.2 million friends to enjoy: “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!” Continue reading...

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