2014 Brandcameo Product Placement Awards

brand news

In the News: Men's Wearhouse, Toyota, Marlboro and more

Posted by Dale Buss on March 12, 2014 09:27 AM

In the News

Men's Wearhouse turns tables and buys Jos. A. Bank.

Toyota increases wages in Japan.

Marlboro is slammed for marketing to teens globally.

Allstate celebrates life journeys of Latinos.

Amazon works on music-streaming service.

Armalite outrages Italians over use of Michaelangelo's David in gun ad.

BMW cites strong initial demand for i8 plug-in hybrid.

Bon-Ton stores says CEO will leave next year.

Chobani still aims to raise capital despite denial of IPO pursuit.

GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.

Gatorade brings Propel back into brand family for a relaunch.Continue reading...


Lean In, Girl Scouts Recuit Heavy Hitters for Female Empowerment Campaign

Posted by Sheila Shayon on March 11, 2014 05:42 PM

Despite pursuing some questionable partnerships lately, the Girl Scouts of America seem to be back on track after teaming up with Sheryl Sandberg's Lean In to promote a public service campaign to encourage leadership and achievement in girls. 

The service organizations are hitting the road—and the airwaves—to push its "Ban Bossy" campaign, a message in line with Sandberg's Lean In movement that encourages women to pursue their personal and professional goals. 

“Starting at a surprisingly young age, girls are discouraged from leading. When a little boy asserts himself, he is called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy'—a precursor to words like 'aggressive,' 'angry' and 'too ambitious' that are often used to describe strong female leaders," a press release for the campaign states. “It's no wonder that by middle school, girls are less interested in leadership roles than boys, a trend that continues into adulthood and reduces the ranks of women at the top of organizations everywhere.”Continue reading...

auto motive

GM Quells Equality Critics with Report That Barra Could Make Over $14 Million

Posted by Dale Buss on February 11, 2014 02:45 PM

Not surprisingly, Mary Barra's ascension to CEO of General Motors already has created a bit of a silly season for pundits as they attempt to plumb for meaning in every single aspect of her young tenure as the first female chief of a major automotive company.

Take her pay. In an answer to media and analyst speculation that she would be making less compensation than predecessor Dan Akerson, GM took pains this week to point out that Barra could make as much as $14.4 million this year, or 60 percent more than the $9 million Akerson earned in compensation last year, when GM was still under a cap imposed by the federal government bailout of 2009.

GM had to make this public explanation despite the fact that the criticism of Barra's supposed compensation raised a ludicrous prospect: Would the company really have taken the unprecedented step of elevating a woman to its top job for the first time in the industry, with all that move implies, and then make the high-visibility mistake of paying her less—all because of gender discrimination?Continue reading...

brand makeovers

Getty Images and Sheryl Sandberg "Lean In" On Sexism in Stock Photos

Posted by Sheila Shayon on February 10, 2014 01:39 PM

Lean In, the female empowerment nonprofit founded by Facebook COO Sheryl Sandberg is joining forces with Getty Images to present better images of women in stock photographs. Taking on "institutional sexism," the goal is to create a stock-photo library of 2,500 new pictures that portray women of all ages in a better light.

Getty reports that the three most-searched terms in its image database are “women,” “business” and “family.” But according to Jessica Bennett, Lean In's contributing editor, a large share of results from queries for "business woman" and "career woman" are "completely sexualized or just really cheesy," she told Ad Age. "There's so much terrible stock imagery out there, so we wanted to put something out that felt really authentic and empowering." 

The Lean In Collection of photos show a diverse group of age-appropriate women and girls in business settings, at home and at play. Lean In will claim an undisclosed amount of fees from the usage of those images by corporate sites, photo editors and media outlets.Continue reading...


Pantene 'Equality' Ad Goes Global, Splitting Hairs Amongst Feminists

Posted by Sheila Shayon on December 17, 2013 08:20 PM

Pantene is doing its part to capture lighting in a bottle (er, shampoo) after a local Philippines TV ad garnered global attention thanks to a certain bigwig at Facebook 'leaning-in.' 

After garnering support for its message of feminism from Facebook COO Sheryl Sandberg—author and leader of the Lean In movement—Pantene has decided to expand the campaign beyond the island nation. The video, Labels Against Women, has already earned over 8.2 million views on YouTube after Sandberg called it "one of the most powerful videos I have seen illustrating how when men and women do the same things they are seen in completely different ways."

The ad “makes a powerful statement about the way career women are regarded in society—as bossy, aggressive and neglectful of their families" the UK's Guardian notes. “In contrast the male figure is depicted as powerful, dedicated and successful.”

P&G is reportedly buying ads in the US on YouTube, Twitter, Facebook and others, including Pantene's websites worldwide, where its "Be Strong & Shine" campaign adds a #ShineStrong hashtag to the video's original, #WhipIt. It's all good news for Pantene, which has been losing market share in the US but has retained its global haircare title with $3 billion in sales.

But not everyone is enamored with Pantene's 'feminist' message—especially women.Continue reading...

brand inspiration

Pantene Gets Political in Philippines Ad

Posted by Mark J. Miller on December 11, 2013 03:13 PM

Most shampoo commercials aren’t the most exciting or engaging in the world, but Pantene’s latest offering in the Philippines has got plenty of people talking. 

The ad, set to a cover of Tears For Fears' "Mad World," demonstrates very effectively how women and men are labeled different things in an office environment even when they do exactly the same things. A man can be “persuasive,” but a woman is “pushy.” A man is “smooth,” while a woman is a “show-off.” A man is the “boss.” A woman is just “bossy.” And so on. The tagline? “Don’t let labels hold you back.”

One of those people talking about the ad is Sheryl Sandberg, the COO of Facebook and author of Lean In: Women, Work, and the Will to Lead, a book that has inspired a lot of discussion since it debuted back in March. Sandberg posted the ad to her Facebook page as well as the following  for her 1.2 million friends to enjoy: “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!” Continue reading...

branding together

Google, Politico, Tory Burch Foundation Team for Lean In-Esque Women Rule Initiative

Posted by Sheila Shayon on July 31, 2013 01:54 PM

After fumbling with that glass ceiling all too long, women are starting to gain some serious support among business and tech companies. 

Google, Politico and the Tory Burch Foundation have announced a partnership to create Women Rule, a programming and event series that highlights female leaders, their experiences and their advice to their female peers. 

The initiative will produce a four-part series in Washington, D.C., to be streamed online via a Women Rule media hub that will also sell Women Rule apparel, with the proceeds going to charities, including the Tory Burch Foundation.Continue reading...

brand news

In the News: Mike Bloomberg, Starbucks, Pepsi/Mondelez and more

Posted by Shirley Brady on March 24, 2013 01:02 PM

New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.

Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.

PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."

Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.

FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.

Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...

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