Posted by Dale Buss on March 5, 2015 09:29 AM
Apple delays delays bigger iPad for enterprise clients ahead of next week's Apple Watch launch, reportedly clinches deal with HBO for streaming via Apple TV.
AbbVie swoops in and buys Pharmacyclis for $21 billion, outmaneuvering J&J.
Etsy files for IPO with desired stock ticker of $ETSY.
McDonald's US revamps food-sourcing to limit hormones and antibiotics in chicken.
Peeps flavored milk has arrived while the brand brings back Easter diorama contests to drive creativity. Continue reading...
Posted by Catherine Straut on December 9, 2014 05:05 PM
On The Today Show on NBC this morning, Facebook COO Sheryl Sandberg joined Savannah Guthrie to debrief Facebook’s biggest moments of 2014. Sandberg shared the global top 10 moments or events that generated the most buzz, along with the "most talked about" topics or stories.
“The most shared event in Facebook’s history... [was when] 350 million people came together around the World Cup," Sandberg said. "And I think this is social media at its best. At its very best, social media makes the world a little bit smaller, more of a community.”Continue reading...
Posted by Sheila Shayon on November 17, 2014 11:36 AM
Facebook CEO Mark Zuckerberg has admitted that hiring Sheryl Sandberg as COO helped the company grow up. Now Vice Media CEO Shane Smith is hoping to do the same.
Vice Media has hired former White House Deputy Chief of Staff Alyssa Mastromonaco as COO, starting in the job in January.
“We operate on a kind of free-flowing-quasi-hierarchical-non-traditional-management structure that just sort of happened over the year," stated Vice co-founder and CEO Shane Smith. "It's essentially a cult, and thus a nightmare for most status-quo managers.”
Vice, which started life as a free street magazine with a punkish attitude in Canada, is a clear leader in global youth media and online video content and their digital channels cover all the bases of pop culture including Noisey, a music discovery channel; The Creators Project, dedicated to arts and creativity with backing from Intel; a new digital content platform with Live Nation; and an Emmy award-winning series with HBO that made headlines by bringing Dennis Rodman to North Korea. Continue reading...
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Posted by Shirley Brady on September 30, 2014 06:09 PM
The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:
• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...
Posted by Sheila Shayon on July 2, 2014 05:20 PM
As women finally move up the corporate ladder in significant numbers, their personal philosophy and style are a study in contrast. Take it from one of the few female CEOs on the Fortune 500. “I don't think women can have it all. I just don't think so. We pretend we have it all. We pretend we can have it all,” stated Indra K. Nooyi, CEO of PepsiCo, in an interview at the Aspen Ideas Festival this week.
It's a different message from the Lean In female empowerment movement founded by Facebook COO Sheryl Sandberg, whose go-for-it challenge to young women is, “What would you do if you weren’t afraid?”
Another female CEO, General Motors head Mary Barra, was asked in a recent (and controversial) interview with Matt Lauer if she can be a good mother and run GM. "I think I can. I have a great team," Barra responded, "and I have a wonderful family and a supportive husband, and I'm pretty proud of my kids the way they're supporting me in this." The social tide quickly turned to question whether Lauer would ask the same of a male CEO, but to wonder why Barra didn't refute the blatantly gender-biased question.
As for the CEO of Yahoo, “The press may be in a world of its own making when it comes to reports on Marissa Mayer,” notes Forbes. “Instead of appearing like a leader who’s reviving what was a failing digital media company at a time when it’s on the cusp of monetizing billions of dollars to improve the company further, she’s a lady who falls asleep before a meeting.”Continue reading...
social media watch
Posted by Sheila Shayon on July 2, 2014 01:29 PM
Facebook’s signature blue face is turning red as the social network faces inquiries from Europe’s privacy regulators following its data scientists' experimental tweaking of the emotional content of posts in the news feeds of nearly 700,000 users.
When the news broke, Facebook initially stated that it was merely conducting user testing to see if emotions were contagious. In this case—they are, and the company’s actions have roused the ire of social media, prompted an apology from COO Sheryl Sandberg, and perhaps violated local privacy laws.
The European agencies involved include Ireland’s Office of the Data Protection Commissioner and the Information Commissioner’s Office of Britain. While it’s not clear where the one out of every 2,500 Facebook users experimented with reside, 80 percent of its total 1.2 billion users are based outside North America.
“We’re aware of this issue, and will be speaking to Facebook, as well as liaising with the Irish data protection authority, to learn more about the circumstances,” a spokesman for the British regulator commented. Sandberg today apologized while on a trip to India, in comments published by the Wall Street Journal.Continue reading...
Posted by Dale Buss on March 12, 2014 09:27 AM
Men's Wearhouse turns tables and buys Jos. A. Bank.
Toyota increases wages in Japan.
Marlboro is slammed for marketing to teens globally.
Allstate celebrates life journeys of Latinos.
Amazon works on music-streaming service.
Armalite outrages Italians over use of Michaelangelo's David in gun ad.
BMW cites strong initial demand for i8 plug-in hybrid.
Bon-Ton stores says CEO will leave next year.
Chobani still aims to raise capital despite denial of IPO pursuit.
GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.
Gatorade brings Propel back into brand family for a relaunch.Continue reading...
Posted by Sheila Shayon on March 11, 2014 05:42 PM
Despite pursuing some questionable partnerships lately, the Girl Scouts of America seem to be back on track after teaming up with Sheryl Sandberg's Lean In to promote a public service campaign to encourage leadership and achievement in girls.
The service organizations are hitting the road—and the airwaves—to push its "Ban Bossy" campaign, a message in line with Sandberg's Lean In movement that encourages women to pursue their personal and professional goals.
“Starting at a surprisingly young age, girls are discouraged from leading. When a little boy asserts himself, he is called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy'—a precursor to words like 'aggressive,' 'angry' and 'too ambitious' that are often used to describe strong female leaders," a press release for the campaign states. “It's no wonder that by middle school, girls are less interested in leadership roles than boys, a trend that continues into adulthood and reduces the ranks of women at the top of organizations everywhere.”Continue reading...