Posted by Dale Buss on February 11, 2014 02:45 PM
Not surprisingly, Mary Barra's ascension to CEO of General Motors already has created a bit of a silly season for pundits as they attempt to plumb for meaning in every single aspect of her young tenure as the first female chief of a major automotive company.
Take her pay. In an answer to media and analyst speculation that she would be making less compensation than predecessor Dan Akerson, GM took pains this week to point out that Barra could make as much as $14.4 million this year, or 60 percent more than the $9 million Akerson earned in compensation last year, when GM was still under a cap imposed by the federal government bailout of 2009.
GM had to make this public explanation despite the fact that the criticism of Barra's supposed compensation raised a ludicrous prospect: Would the company really have taken the unprecedented step of elevating a woman to its top job for the first time in the industry, with all that move implies, and then make the high-visibility mistake of paying her less—all because of gender discrimination?Continue reading...
Posted by Sheila Shayon on February 10, 2014 01:39 PM
Lean In, the female empowerment nonprofit founded by Facebook COO Sheryl Sandberg is joining forces with Getty Images to present better images of women in stock photographs. Taking on "institutional sexism," the goal is to create a stock-photo library of 2,500 new pictures that portray women of all ages in a better light.
Getty reports that the three most-searched terms in its image database are “women,” “business” and “family.” But according to Jessica Bennett, Lean In's contributing editor, a large share of results from queries for "business woman" and "career woman" are "completely sexualized or just really cheesy," she told Ad Age. "There's so much terrible stock imagery out there, so we wanted to put something out that felt really authentic and empowering."
The Lean In Collection of photos show a diverse group of age-appropriate women and girls in business settings, at home and at play. Lean In will claim an undisclosed amount of fees from the usage of those images by corporate sites, photo editors and media outlets.Continue reading...
Posted by Sheila Shayon on December 17, 2013 08:20 PM
Pantene is doing its part to capture lighting in a bottle (er, shampoo) after a local Philippines TV ad garnered global attention thanks to a certain bigwig at Facebook 'leaning-in.'
After garnering support for its message of feminism from Facebook COO Sheryl Sandberg—author and leader of the Lean In movement—Pantene has decided to expand the campaign beyond the island nation. The video, Labels Against Women, has already earned over 8.2 million views on YouTube after Sandberg called it "one of the most powerful videos I have seen illustrating how when men and women do the same things they are seen in completely different ways."
The ad “makes a powerful statement about the way career women are regarded in society—as bossy, aggressive and neglectful of their families" the UK's Guardian notes. “In contrast the male figure is depicted as powerful, dedicated and successful.”
P&G is reportedly buying ads in the US on YouTube, Twitter, Facebook and others, including Pantene's websites worldwide, where its "Be Strong & Shine" campaign adds a #ShineStrong hashtag to the video's original, #WhipIt. It's all good news for Pantene, which has been losing market share in the US but has retained its global haircare title with $3 billion in sales.
But not everyone is enamored with Pantene's 'feminist' message—especially women.Continue reading...
Posted by Mark J. Miller on December 11, 2013 03:13 PM
Most shampoo commercials aren’t the most exciting or engaging in the world, but Pantene’s latest offering in the Philippines has got plenty of people talking.
The ad, set to a cover of Tears For Fears' "Mad World," demonstrates very effectively how women and men are labeled different things in an office environment even when they do exactly the same things. A man can be “persuasive,” but a woman is “pushy.” A man is “smooth,” while a woman is a “show-off.” A man is the “boss.” A woman is just “bossy.” And so on. The tagline? “Don’t let labels hold you back.”
One of those people talking about the ad is Sheryl Sandberg, the COO of Facebook and author of Lean In: Women, Work, and the Will to Lead, a book that has inspired a lot of discussion since it debuted back in March. Sandberg posted the ad to her Facebook page as well as the following for her 1.2 million friends to enjoy: “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!” Continue reading...
Posted by Sheila Shayon on July 31, 2013 01:54 PM
After fumbling with that glass ceiling all too long, women are starting to gain some serious support among business and tech companies.
Google, Politico and the Tory Burch Foundation have announced a partnership to create Women Rule, a programming and event series that highlights female leaders, their experiences and their advice to their female peers.
The initiative will produce a four-part series in Washington, D.C., to be streamed online via a Women Rule media hub that will also sell Women Rule apparel, with the proceeds going to charities, including the Tory Burch Foundation.Continue reading...
Posted by Shirley Brady on March 24, 2013 01:02 PM
New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.
Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.
PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."
Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.
FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.
Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...
Posted by Sheila Shayon on March 1, 2013 11:07 AM
It’s the kind of coincidence that can’t be let alone. The same week that Yahoo! CEO Marissa Mayer banned working from home in a move that caused major upheaval among the media and the public, “Makers: Women Who Make America,” premiered on PBS, telling the story of the last 50 years of the American women’s movement.
Beginning with the publication of Betty Friedan’s book “The Feminine Mystique,”— which is credited with codifying women’s ennui as housewives and mothers—the three-hour documentary puts the iconic Gloria Steinem, founder of Ms. Magazine, front and center discussing the 70s. “It was heady and exciting and naïve, imagining that if we just explained it to people, that it was so unjust, that surely it would change.”
Makers is a very modern model of a truly cooperative effort. The project is funded by many companies and organizations including AOL, PBS, Unilever's Simple skincare brand, the Charles H. Revson Foundation and the Ford Foundation.
Narrated by Meryl Streep, the film focuses on the famous and infamous from Steinem and Abzug to Barbara Walters, former Secretary of State Hillary Rodham Clinton and barrier-breaker’s like tennis legend Billie Jean King.Continue reading...
Posted by Sheila Shayon on February 25, 2013 08:11 PM
It seems the great divide still exists—a great mother or a great worker. Now, two of the most powerful female executives have set their own standards for work/life balance, but there are faults to be had in both arguments.
Late last week, via an internal H.R. memo that was leaked to the press, Yahoo! CEO Marissa Mayer banned working from home. The Google transplant has been in the process of turning around embattled Yahoo! since taking over in July 2012, but her latest move is inspiring more backlash than anything.
"Speed and quality are often sacrificed when we work from home," says an internal memo from HR director Jackie Reses, obtained by tech blog All Things D. "We need to be one Yahoo!, and that starts with physically being together."
“Even if that was what was previously agreed to with managers and HR, or was a part of the package to take a position, tough … It’s outrageous and a morale killer,” an employee told All Things D.Continue reading...