Zynga, Facebook, and PBS Join Forces to Fight Human Trafficking

One woman, somewhere in the world, becomes a victim of sex trafficking, forced prostitution, gender-based violence, or maternal mortality every 90 seconds. Now, a powerful cabal of producers, NGO’s, gamers and celebrities have joined forces in a transmedia project of unprecedented proportion to address this heinous reality.

Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the acclaimed book by Pulitzer Prize-winners Nicholas Kristof and Sheryl WuDunn, is the centerpiece of the project which includes a four-hour PBS miniseries (trailer above), mobile games in India and Africa, websites and educational materials, and a social action game coming to Facebook in November.Continue reading...