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Brands Make Big Splash at Social Media's Shorty Awards

Posted by Sheila Shayon on April 10, 2013 03:37 PM

Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more. 

Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns. 

Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...

brand news

Brands to Watch: AOL, Netflix, HP

Posted by Shirley Brady on March 10, 2011 06:00 PM

Brands to Watch

American Apparel employee lawsuit is temporarily halted.

AOL layoffs shine spotlight on its brands.

Citigroup called world's "best positioned bank" by CEO in shareholder letter.

Facebook is the leading source of evidence in divorces.

Ford declared "most considered" auto brand on KBB.com.

Google lets users block sites from search,  announces it's hiring (esp. in ad sales) at YouTube.

HP's webOS plan "could irritate" Microsoft.

Johnson & Johnson's recall-plagued McNeil Healthcare unit signs FDA deal.Continue reading...

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