Posted by Abe Sauer on May 11, 2012 06:05 PM
Following the release of its second installment, China's microblog network Weibo was buzzing about the mini-series 再一次心跳 (Heartbeat Love). For a period, it was a top ten trending topic on the social website.
The "micro-film" is being broadcast online at China's video sharing site Tudou in five 45-minute segments. The story chronicles the dramatic romance of a young Chinese couple, played by wildly popular duo Rainie Yang and Show Luo.
The romance kicks off in Australia, which makes sense — the whole movie is funded by the The Australian Tourism Commission. We spoke with Leo Seaton, manager of media relations for Tourism Australia, about the unique branded entertainment campaign.Continue reading...