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cause celeb

eBay Promotes Celebrity Fundraisers

Posted by Shirley Brady on November 7, 2011 12:44 PM

Heading into the holidays, eBay today launched a new section (eBay.com/Celebrity) to promote auctions raising funds and awareness for celebrities' personal causes.

"Only eBay has the innovative technology and large portfolio of tools to combine celebrity, charity and commerce to engage consumers with the causes they care about most," said Richelle Parham, Chief Marketing Officer for eBay North America, in a statement. "We couldn't think of a better time then during the holiday season to unveil eBay Celebrity, when giving back to a good cause is always a top consideration."

The first round of charity auction items available on eBay Celebrity includes a chance to attend Brad Pitt's "A Night to Make It Right" gala at the Hyatt Regency New Orleans on March 10. Other celebs on board include Christina Aguilera, Jeff Bridges, Sienna Miller, Hayden Panettiere, Katy Perry, and Troy Polamalu. More details on the initiative in eBay's Q&A with senior manager of public relations Amanda Miller, who speareheaded the project, in the video above.

brand news

Brands to Watch: BofA, Halliburton, GM, Starbucks & more

Posted by Shirley Brady on September 2, 2011 06:13 PM

Brands to Watch

The Federal Housing Finance Agency is suing 17 US and European banks and more than 130 individuals on charges of selling bonds backed by mortgages that should have never been packaged into securities. Institutions named including Bank of America, its Merrill Lynch unit, Barclays, Citigroup and Nomura.

Halliburton is suing BP for defamation and misrepresentation, while a key court ruling in the Gulf of Mexico litigation could encourage more lawsuits. Oil and gas production is curtailed in the Gulf, meanwhile, as New Orleans declares state of emergency ahead of storm.

Facebook tests comment translation button.

GM rehires Bob Lutz as an adviser.

Google acquires Zave Networks, a digital coupons platform, as it expands local deals offering.

Hugo Boss releases campaign featuring Orlando Bloom and Sienna Miller in support of African schools.Continue reading...

branding together

Marriott and Hilton Look to Luxury Brands to Elevate Guest Experience

Posted by Barry Silverstein on June 13, 2011 03:30 PM

While the global economic recovery may be meager, hotels chains are anxious to move on and drive up occupancy rates. That's why two of the top chains, Marriott International and Hilton Worldwide, are pursuing new initiatives to convince upscale travelers to stay at their high-end properties.

Marriott is forming "strategic partnerships" with other brands to create "a deeper luxury guest experience." The company said it will work with Aromatherapy Associates, auction house Christie's, nutritionist Keri Glassman, international vintner Treasury Wine Estates, and Tumi, makers of travel luggage, eyewear and accessories.

In partnership with Christie's, for example, its Grosvenor House in London, a JW Marriott Hotel, is hosting a unique photographic exhibition this month — Beatles Illuminated: The Discovered Works of Mike Mitchell — which brought out celebrities such as Sienna Miller to the preview of never-before-seen photographs of the Beatles’ first hysteria-inducing trip to America in 1964.

Marriott will marshal these partners specifically to enhance its JW Marriott hotel brand, which is a notch below Marriott's ritzy Ritz-Carlton, but ranks above Marriott hotels. Mitzi Gaskins, VP of JW Marriott, admitted to the New York Times that there is "some confusion" between JW Marriott and Marriott.Continue reading...

celebrity brandcasting

Snap! Hugh Grant Turns Tables on Paparazzi, Rupert Murdoch

Posted by Shirley Brady on April 13, 2011 05:00 PM

British actor Hugh Grant has waited a long time to turn the tables on the paparazzi, which got him into trouble all those years ago

Grant recently had the misfortune to break down while driving in his homeland; and the marvelous fortune to hitch a ride with a former staffer of the News of the World.

He unexpectedly got the scoop on the newspaper's wiretapping operation that came to light in 2006. Grant's phone calls, along with those of other celebrities and politicians in the UK, were hacked in a scandal still swirling around the News Corp.-owned tabloid newspaper.Continue reading...

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