branded entertainment

Branded Entertainment Watch: Nissan, FedEx, Nike and more

Posted by Abe Sauer on November 21, 2014 12:31 PM

The Project: "1996 Maxima—Luxury Restored—Luke Aker’s Story" for Nissan

The Plot: Last year, Nissan bought one of its own 1996 Maxima sport sedans after its filmmaker-owner's "Luxury Defined" for-sale ad (watch below) went viral. Now, Nissan is back to leverage that epic ad with that same Maxima restored to its "previous glory," documented in a new video and a display at Nissan's North American headquarters.

The Verdict: Brands, are you listening? This is how you do viral!Continue reading...

now hear this

Silence is Golden, But Not When It Comes to Silencers

Posted by Abe Sauer on November 27, 2011 09:28 PM

On Black Friday, several stores of outdoor sports outfitter Cabela's gave away guns. And have you heard the one about the gun club offering photos with Santa and ammo?

Guns, always popular in the US, have become even more so in a slumping, anxious economy. No wonder, as a new report exposes, a New York City-based capital management form has been buying up as many gun brands as it can get its hands on.

The gun-loving conglomerate, Freedom Group, now sells more than 1.2 million guns a year, notching $40 billion in yearly revenue. (That's more than Coca-Cola, by the way.)

Benefitting from the rise in gun sales are the gun accessories industry. But one such brand faces a huge uphill marketing challenge, burdened with severely tight regulations, even for the gun industry. The brand's answer? An education campaign called "Silencers are Legal."Continue reading...

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