in the spotlight

Brands Tackle Parenthood—And Our Petty, Better Angels

Posted by Fell Gray on January 30, 2015 10:59 AM

Similac Sisterhood Motherhood Mother 'Hood viral video

Last year, we saw brands finally let go of the classic image of family—two parents, joyful children, possibly a dog—for more relevant and accurate depictions. In their move to show diverse forms of family, brands like Honey Maid, Nikon, Allstate and Chevrolet created compelling connections through its real meaning. (And don't get us started on the weepy finale of Parenthood on NBC.)

While some brands continue to celebrate what unites us as families, others are starting to take a playfully honest look at what happens when we forget the things that we have in common. 

Similac’s satirical video—clocking 5 million-plus views in the past week—gleefully skewers parents, taking a keen look at the judgments that divide us as we all strive to make good choices for our children. Using the now-familiar music video parody lens, "The Mother 'Hood" reminds us that some of the childish playground drama is on the grown-ups. Continue reading...

branded entertainment

Branded Entertainment Watch: Mommy Wars Edition

Posted by Abe Sauer on January 23, 2015 06:01 PM

Similac The Mother 'Hood

Similac's takedown on "the mommy wars" (watch below) leads this week's roundup of branded entertainment: short films and branded content that go beyond commercial advertising:Continue reading...

brand news

In the News: Facebook, Blockbuster, Chanel

Posted by Dale Buss on September 23, 2010 09:00 AM

In the News

Facebook is growing fastest in Asia, reportedly developing smartphones for AT&T, while CEO Mark Zuckerberg is donating $100 million to improve schools in Newark, NJ, which he will announce on Oprah Winfrey's show tomorrow.

Blockbuster filed for bankruptcy this morning, says its 3,000 US stores will remain open.

Chanel cracks down on how its name is used.

Wal-Mart tries to unmask corporate foes that have slowed its growth in groceries.

Abbott recalls some Similac formula over potentially tainted packaging. 

Adidas targets growth in Russia.

Apple's iPhone 4 finally goes on sale in China on Saturday.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements