brand news

In the News: NASDAQ, Facebook, BP and more

Posted by Dale Buss on June 1, 2012 08:59 AM

In the News

Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.

BMW creates department-store feel at concept showroom in Paris.

BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.

Chrysler misses May sales target despite U.S. sales bump.

Corona invests in major outdoor and digital campaign for summer.

Disney names new film studio chairman.

Exxon Mobil plans major U.S. chemical plant.

Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.

Formula One IPO may be delayed.Continue reading...

celebrity brandcasting

Celebrity Brands: The Half-Billion Dollar Man vs. the Billion Dollar Woman

Posted by Shirley Brady on December 9, 2010 11:30 AM

The Boston Red Sox have reportedly signed Carl Crawford to a seven-year, $142 million contract, but the baseball deal pales in comparison to another multi-million contract this week.

Shock jock Howard Stern announced on his Sirius XM satellite radio show today that he has agreed a new five-year contract work $500 million which will also bring his show to mobile devices.Continue reading...

Around The Web: What's Next? Edition

Posted by Sara Zucker on February 19, 2010 06:09 PM

Summit Entertainment seeks removal of 'Twilight' previews from websites. [BrandFreak]

What does the future holds for Howard Stern after Sirius? [WSJ]

Investors haven't lost faith in the power of department stores. [Daily Finance]

Tiger Woods' apology is vague, reveals nothing about returning to golf. [Reuters]

branded media

Howard Stern Now King Of Just One Media

Posted by Abe Sauer on December 9, 2009 01:16 PM

Less than five years after declaring his move to satellite radio a "Revolution," Howard Stern just said, "I don't think I'm going to be re-signing." My how things change. The radio personality whose brand was the epitome of lacking humility looks to be ready for some humble pie.

It is difficult to express just how disastrous Stern's move to SIRIUS satellite radio was to the Stern brand. Before the move, Stern was a regular fixture in the national consciousness, debating important matters, riling government communications officials and generally considered a hero by millions in his listening audience.Continue reading...

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