social marketing

116 Brands That Didn't Zip It During #TheDress Frenzy

Posted by Shirley Brady on February 27, 2015 05:15 PM

#TheDress color debate inspired 11 million tweets at peak chatter on Twitter, and more than 30 million views for the Buzzfeed article that made it the hottest meme in a day that also saw a social media frenzy over two leggy llamas on the loose.

So which brands won the fray? Those that responded quickly, visually and with humor, of course. They all hoped for their Oreo moment; not even Oreo succeeded. The big winner here wasn't Roman Originals, which made the dress, but Buzzfeed, which blew the doors off its website and survived.

Check out 110 111 114 115 (we give up) brands tweeting about the mother-of-the-bride dress that tore up the Internet—for better or worse.Continue reading...

brand accolades

KFC Turns 50 in the UK with Edible Cup and Some Sweet, Sweet Treats

Posted by Mark J. Miller on February 26, 2015 02:42 PM

In February 1965, American planes were dropping bombs on North Vietnam, Malcolm X was murdered, Queen Elizabeth II visited Africa and the Beatles recorded “Ticket to Ride.”

Colonel Harlan Sanders was still sporting a goatee, while the execs at what was then called Kentucky Fried Chicken set their sights on conquering a whole new market: the UK.

Now, 50 years after its first UK restaurant opened, KFC is celebrating with a product many hope will come to the US: an edible coffee cup made of a biscuit wrapped in white chocolate.Continue reading...

brand news

Brand News: Spider-Man, AMC, JetBlue and more

Posted by Shirley Brady on February 10, 2015 08:25 AM

TOP STORIES

AMC’s Better Call Saul (Cinnabon-featuring) premiere on Sunday was the biggest series premiere in the history of US cable TV.

Sony and Disney's Marvel team up on next Spider-Man movie.

JetBlue becomes first airline to accept in-flight mobile payments using Apple Pay.

Apple sets record by closing with $700 billion valuation, announces $850 million investment in solar energy.

IBM and SoftBank partner to bring Watson to Japan.Continue reading...

brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM

TOP STORIES

Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

brand news

Brand News: Victoria's Secret Joins Super Bowl Roster and more

Posted by Dale Buss on January 22, 2015 09:19 AM

Victoria's Secret Super Bowl 2015 football Valentine's Day

TOP STORIES

Super Bowl teasers heat up, as Skittles reveals new ad as Victoria's Secret confirms Big Game spot in Valentine's Day teaserCarl's Jr. plans to run racy spot in less than half of US; Snickers teases Super Bowl ad; Newcastle Brown Ale milks pre-game buzz with latest Aubrey Plaza spot; Nissan celebrates dads in digital pre-game campaign with YouTube stars; Weight Watchers confirms Super Bowl ad buy; and Bill Gates is guest editor of The Verge, which confirms local Super Bowl ad.

Google readies plans to become a wireless carrier while it hopes to take web directly to billions lacking access and wraps arms around 10% SpaceX stake with Fidelity.

Microsoft opens new era with new Windows 10 and dives into 3D head sets with hologram platform.

Discovery reportedly taking on Murdoch's Sky TV for English soccer rights.

Yahoo enters TV production with Simon Cowell-backed reality series, while tenure of CEO Marissa Mayer may ride on Alibaba investment.Continue reading...

super bowl

Super Bowl 2015: Online Teasers vs. TV Reveal Debate Continues

Posted by Mark J. Miller on January 20, 2015 01:01 PM

Wix Super Bowl 2015 Brett Favre

Super Bowl Sunday is fast approaching on the first of February, and brands are either busy suiting up—or booking their beach vacations and skipping the fray, as automakers such as Audi, Ford and Volkswagen are doing this year.

While the on-field battle will be between the AFC’s New England Patriots and the NFC’s Seattle Seahawks, there is a separate skirmish occurring in the branding world: Is it more effective to endlessly tease a Super Bowl ad before the big game and even pre-release the commercial online, or is there more value in surprising consumers with your mega-bucks ad on Super Bowl Sunday? 

The Wall Street Journal explored this vexing question by looking at a few brands' pre-Game Day strategies. Lexus, for example, is taking the pre-release route this year, already releasing its Super Bowl ad online: "Make Some Noise," which incorporates sounds from its new NX hybrid to underscore the action.Continue reading...

super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

branded entertainment

Branded Entertainment Watch: Abominable Skittles Edition

Posted by Abe Sauer on December 12, 2014 12:11 PM

What caught our eye this week in branded entertainment, from Skittles mock documentary to video Christmas cards (abominable snowman, anyone?) 

The Project: "SNOWKHANA THREE: YuleTube" for Ford Europe (Dec. 7)

The Plot: Stop motion drift star Mental Block whips around some of the year's biggest culturally iconic moments in Ford die-cast toys.

The Verdict: Epic branded content—and Ford Europe's third annual holiday treat for fans of the Ken Block Gymkhana "megamercials":Continue reading...

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