brand news

Brand News: Amazon, McDonald's, NHL and more

Posted by Dale Buss on November 14, 2014 09:28 AM

TOP STORIES

Amazon reaches agreement with Hachette over book sales.

McDonald's plans to open in Kazakhstan after closings in Russia.

Honda returns as official sponsor of the NHL.

Starbucks caught in corporate tax crossfire between EU and Netherlands.

Virgin America prices IPO. Continue reading...

holidaze

Boo Who? 27 Halloween Commercials You May Have Missed

Posted by Abe Sauer on October 30, 2014 09:04 PM

You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...

celebrity brandmatch

Skittles Masters Beast Mode Branding with Marshawn Lynch

Posted by Rami Levi on September 2, 2014 03:03 PM

Call it a modern day miracle, but a candy brand has firmly associated itself with athleticism. The beautiful branded partnership between Seattle Seahawks running back Marshawn Lynch and the Mars-owned Skittles continued today with the release of a hilariously branded “training video.” 

The video features the Seahawks star pushing through a rigorous training session with the help of his sugary friends. In light of the astronomical bidding war between Nike and Under Armour over the coveted feet of Kevin Durant, the video demonstrates the power a partnership born organically from genuine mutual interest between endorser and brand.

The love affair between Skittles and Lynch, aka Beast Mode, has been well-documented. After a few seasons of free publicity—TV broadcasts often catch Lynch snacking on Skittles during games—Skittles signed Lynch to a deal just before Super Bowl 48. Immediately following the signing, Skittles implemented a fairly standard sponsorship strategy with the launch of a limited edition Seattle Mix and donating to Lynch’s foundation during the Super Bowl.

But Skittles, known for its eccentric mastery of social media content, is just beginning to explore the creative possibilities of a “beast mode brand.”Continue reading...

brand news

Brand News: Moshi Monsters Network, Apple Gears Up for iWatch and more

Posted by Shirley Brady on July 4, 2014 10:48 AM

TOP STORIES

BBC veteran family entertainer Rolf Harris jailed for sexually abusing minors as News Corp. sees former News of the World editor sentenced in phone hacking trial.

Apple poaches Tag Heuer sales exec ahead of iWatch launch.

Moshi Monsters launches walled garden social network for kids called Popjam.

YouTube does U-turn over blocking independent music labels.

US privacy watchdog files FTC complaint over Facebook psychological research.

MORE BRAND NEWS:

Amazon gets caught up in EU tax crackdown.

Berkeley, CA, readies America’s first soda tax

Bitcoin faces backlash as EU tells banks to steer clear.

Bonobos lands $55 million in backing to open brick and mortar stores.

Canada’s CRTC receives deluge of complaints following anti-spam law.Continue reading...

brand news

In the News: IKEA, P&G, Rovio and more

Posted by Dale Buss on January 29, 2014 09:13 AM

In the News

IKEA CEO vows e-commerce and delivery expansion as store sales fall. 

P&G will cut phosphate in all laundry soaps by 2016. 

Rovio reassures Angry Birds users it’s not complicit with NSA, rethinks ad relationships. 

Abercrombie & Fitch strips CEO of chairman title.

Beats by Dre stars Ellen Degeneres in Super Bowl ad.

Bruegger's unveils new restaurant prototype.

Cheerios plans Super Bowl spot reprising mixed-race family.

Chrysler posts third straight annual profit but Fiat scraps dividend to save cash.

Comcast grows TV subscribers for first time in 6 years.

Coors Light wants NHL Stadium Series in Rockies.

Dow Chemical swings to profit on sales growth in most businesses.

EA sees sales of older games drop.Continue reading...

in the spotlight

Skittles Becomes a Symbol of Trayvon Martin Shooting Protests

Posted by Abe Sauer on March 21, 2012 02:16 PM

As the tragic story of Trayvon Martin picks up steam, Skittles has (unintentionally) taken on the role of brand representative for a movement.

Taste the rainbow… of social justice.Continue reading...

brand bites

Brand Bites: Ben & Jerry's Gay Marriage Ice Cream, Naked PETA and more

Posted by Abe Sauer on March 16, 2012 12:19 PM

Ben & Jerry's supports gay marriage in the UK with "Apple-y Ever After" ice-cream and Facebook app.

How do you promote a parking app at South by Southwest? Fake parking boots!

Of course there's a "woody" Toyota Prius.

Lingerie retailer Figleaves escapes outdoor ad ban.Continue reading...

chew on this

Healthy, Yes, But Will Consumers Miss Mars' King-Size Chocolate Bars?

Posted by Dale Buss on February 28, 2012 03:04 PM

No brand wants to be caught on the wrong side of history, shifting consumer tastes or technological obsolescence. (See: Twinkies, BetaMax.)

So Mars, Inc. is bidding to get ahead of where the entire food industry seems to be going by vowing to stop selling chocolate products with more than 250 calories in them by the end of next year. It’s part of the company's ongoing corporate citizenship effort to improve the nutritional value of its products and to sell them in a responsible way.

Mars produces seven of the world’s 20 best-selling chocolate brands, including Snickers, Mars, Dove/Galaxy, M&M's, and non-chocolatey confections including Skittles and Juicy Fruit gum. Now, by deposing king-size chocolate bars, the 540-calorie king-size Snickers bar, for instance, will be a goner after next year. 

As Mars noted on its Facebook page, the calorie-cutting efforts are part of a bigger responsible marketing commitment the company made five years ago to promote nutrition — and stop buying ad time or space if more than one quarter of the audience was estimated to be under 12 years old.Continue reading...

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