Carlsberg Brings Digital Sleight of Brand to Global Campaign

To the moon and back, Carlsberg! The screen-shot above shows what happens when you click on Carlsberg's YouTube channel.

UK digital agency Skive’s sleight of brand tweaks Carlsberg's new campaign now being rolled out worldwide, recalling VW's YouTube foolery for the new Beetle.

It’s Carlsberg’s first global digital initiative and features content for YouTube and Facebook, all echoing the new tagline, ‘That Calls for a Carlsberg.’Continue reading...