brand news

Brand News: Apple, Nike, Bumble Bee and more

Posted by Shirley Brady on December 19, 2014 09:09 AM

TOP STORIES

Apple under fire again following BBC investigation into conditions at Chinese factories.

Nike's latest quarterly report shows revenues up (and luxury path) as shares drop on soft orders and designers lawsuit revealed.

Bumble Bee tuna brand sold to Thai Union Frozen (TUF) Products for $1.5 billion.

Unilever withdraws Just Mayo lawsuit as Hampton Creek agrees to relabel products.

Sony seen as likely to eventually release The Interview as George Clooney emerges as Sony defender.Continue reading...

brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.

MORE BRAND NEWS

Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brand news

In the News: Facebook, Taco Bell, Target and more

Posted by Dale Buss on March 6, 2014 09:25 AM

In the News

Facebook cracks down on illegal-gun posts.

Taco Bell and Kraft expand grocery deal with new items.

Target CIO and VP of technology services resigns in wake of data breach debacle. 

Walmart plans to unveil "tethering" strategy soon as pressure mounts to reject genetically-modified salmon. 

Apple sees judge deny request to ban Samsung products as it plans to bring full-screen video iAds to mobile. 

BP finds way to bypass US oil-export ban.

Bitcoin may require human oversight, as chief of an exchange for the digital currency is found dead in Singapore.

Bob Evans Farms looks to bounce back from tough winter as its "barbell" strategy lifts sales.

Business Insider sees further investment from Amazon CEO Jeff Bezos.Continue reading...

brand news

In the News: Twitter, Microsoft, Instagram and more

Posted by Dale Buss on October 25, 2013 09:33 AM

In the News

Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief. 

Microsoft shares jump 5 percent on positive earnings. 

Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.

AT&T leans on less-lucrative tablets.

Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla

BMW unveils 2 series coupes. 

Boeing gets $21 billion in plane orders from China, report says. 

BP ramps up drilling again.

Chipotle backs "Food for Thought" content area on Huffington Post.

Chobani touts quality in new campaign after recall.

Coca-Cola Femsa says new tax in Mexico would hurt jobs.

Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...

china

The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

Posted by Abe Sauer on September 13, 2013 01:53 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC beefs up… Jane Zhang for Skoda… Jet-setting iPhone… GM, BMW conquer car sales… McLaren moves in… Moutai droops… Toilet restaurant?… Sotheby's in Hong Kong… China's "social traveler"... Luxury car seats... Counterfeit Red Bull... Moon view flights... and more.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

automotive

VW's Resident Minimalist Disses Rival Cars as Overdesigned

Posted by Dale Buss on September 26, 2012 12:09 PM

Design dictates so much — perhaps the biggest share — of purchase descision-making by car-buyers. So the automotive-design world is a highly competitive crucible and that rare arena inside the industry where individual creative genius often is allowed to shine. Marketing is the other such place.

So Walter de Silva, global design chief for Volkswagen, caused a bit of a sensation when he criticized many other automakers' current design languages, and actually an entire reigning school of automotive design, as outdated and on the decline.

And what, does he believe, is ascendant in automotive design? Well, said de Silva at a VW product launch in Tokyo, that would be, of course, his brand's approach to design.Continue reading...

brand news

In the News: Samsung, Komen, Lego and more

Posted by Shirley Brady on September 3, 2012 08:48 AM

In the News

It's Labor Day in the U.S., a public holiday which has become America's biggest retail sales day of the year.

Apple takes aim at Samsung's Galaxy S III in amended patent complaint, as Samsung stock takes a beating and company's culturestrategy, labor practices and PR tactics come under fire in wake of California ruling. Samsung and other Apple mobile rivals including Nokia are rushing new smartphone announcements ahead of expected Sept. 12th new iPhone reveal.

Abercrombie & Fitch brand cools, prompting store closures.

Allstate plans addressable TV campaign in U.S.

Apple offer to Amazon revealed in European e-books price-fixing inquiry.

Barack Obama plans to focus on issues at Democratic National Convention this week as jobs debate heats up this Labor Day.

BP's former CEO Tony Hayward returns to the spotlight.Continue reading...

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