2014 Brandcameo Product Placement Awards

brand news

In the News: Facebook, Taco Bell, Target and more

Posted by Dale Buss on March 6, 2014 09:25 AM

In the News

Facebook cracks down on illegal-gun posts.

Taco Bell and Kraft expand grocery deal with new items.

Target CIO and VP of technology services resigns in wake of data breach debacle. 

Walmart plans to unveil "tethering" strategy soon as pressure mounts to reject genetically-modified salmon. 

Apple sees judge deny request to ban Samsung products as it plans to bring full-screen video iAds to mobile. 

BP finds way to bypass US oil-export ban.

Bitcoin may require human oversight, as chief of an exchange for the digital currency is found dead in Singapore.

Bob Evans Farms looks to bounce back from tough winter as its "barbell" strategy lifts sales.

Business Insider sees further investment from Amazon CEO Jeff Bezos.Continue reading...

brand news

In the News: Twitter, Microsoft, Instagram and more

Posted by Dale Buss on October 25, 2013 09:33 AM

In the News

Twitter seeks $1.4 billion in biggest web IPO since Facebook and hires NBC vet as news chief. 

Microsoft shares jump 5 percent on positive earnings. 

Instagram rolls out in-stream ads as Facebook seeks boost in mobile revenues.

AT&T leans on less-lucrative tablets.

Apple sees Carl Icahn raise his stake in company and demand $150-billion buyback, while its VP of product design goes to Tesla

BMW unveils 2 series coupes. 

Boeing gets $21 billion in plane orders from China, report says. 

BP ramps up drilling again.

Chipotle backs "Food for Thought" content area on Huffington Post.

Chobani touts quality in new campaign after recall.

Coca-Cola Femsa says new tax in Mexico would hurt jobs.

Dunkin' Donuts rolls out enhanced loyalty program.Continue reading...


The Week in China: KFC's Six-Layer Beef, Luxury Carseats, Toilet Seat Restaurants and more

Posted by Abe Sauer on September 13, 2013 01:53 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC beefs up… Jane Zhang for Skoda… Jet-setting iPhone… GM, BMW conquer car sales… McLaren moves in… Moutai droops… Toilet restaurant?… Sotheby's in Hong Kong… China's "social traveler"... Luxury car seats... Counterfeit Red Bull... Moon view flights... and more.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

auto motive

VW's Resident Minimalist Disses Rival Cars as Overdesigned

Posted by Dale Buss on September 26, 2012 12:09 PM

Design dictates so much — perhaps the biggest share — of purchase descision-making by car-buyers. So the automotive-design world is a highly competitive crucible and that rare arena inside the industry where individual creative genius often is allowed to shine. Marketing is the other such place.

So Walter de Silva, global design chief for Volkswagen, caused a bit of a sensation when he criticized many other automakers' current design languages, and actually an entire reigning school of automotive design, as outdated and on the decline.

And what, does he believe, is ascendant in automotive design? Well, said de Silva at a VW product launch in Tokyo, that would be, of course, his brand's approach to design.Continue reading...

brand news

In the News: Samsung, Komen, Lego and more

Posted by Shirley Brady on September 3, 2012 08:48 AM

In the News

It's Labor Day in the U.S., a public holiday which has become America's biggest retail sales day of the year.

Apple takes aim at Samsung's Galaxy S III in amended patent complaint, as Samsung stock takes a beating and company's culturestrategy, labor practices and PR tactics come under fire in wake of California ruling. Samsung and other Apple mobile rivals including Nokia are rushing new smartphone announcements ahead of expected Sept. 12th new iPhone reveal.

Abercrombie & Fitch brand cools, prompting store closures.

Allstate plans addressable TV campaign in U.S.

Apple offer to Amazon revealed in European e-books price-fixing inquiry.

Barack Obama plans to focus on issues at Democratic National Convention this week as jobs debate heats up this Labor Day.

BP's former CEO Tony Hayward returns to the spotlight.Continue reading...

auto motive

European Automaker Rivals Now Mainly Are Eating Volkswagen's Dust

Posted by Dale Buss on August 22, 2012 10:17 AM

Fiat CEO Sergio Marchionne served as a proxy for much the rest of the European auto industry a couple of weeks ago when he complained that "the Germans and French" -- presumably including giant Volkswagen AG -- weren't willing to consider production cuts that could help the entire faltering European market reach more of an equilibrium between supply and demand. VW executives rebuffed Marchionne then.

But VW's real revenge seems to be to continue to have its way with the European auto market and, the company hopes, the rest of the world. VW chief Martin Winterkorn has made no bones about the goal of global sales domination over the next few years for Volkswagen. It's already coming to pass in Europe, and VW also is aiming for far more sales and influence in other crucial markets including China and the United States.

In Europe, VW and its brands -- VW, Audi, Seat and Skoda -- now command a market share of 24 percent, up from about 19 percent in 2004, while the VW brand on its own commands nearly 13 percent. Meanwhile, PSA/Peugeot-Citroen, Europe's second-biggest automaker, has dropped to a 12 percent share from nearly 14 percent. Continue reading...

brand aspiration

VW May Have Last Laugh Over Global-Domination Skeptics

Posted by Dale Buss on December 13, 2011 05:07 PM

Volkswagen raised a lot of eyebrows five years ago when it vowed to become the world's No. 1 car maker, as measured by sales, by 2018. General Motors was still very much on the global throne then, and Toyota was its No. 1 threat.

But VW got with it and has become an extremely credible bet to carry out its pledge. It's even possible that — depending on how the three companies measure sales from their joint ventures in China — Volkswagen already could threaten to become the world's largest auto maker this year. VW certainly is vying with a resurgent GM and a wounded Toyota to meet its goal seven years early, as each of them closes in this month on around 8 million sales for the year.

VW has leapt ahead of expectations on the strength of a sales boom in China and in other emerging markets in recent years, acquisitions of other brands such as the Czech bargain-price marque Skoda, and a better-than-predicted surge back into the U.S. market with new products and VW's first U.S. assembly plant in decades, which makes the Passat in Chattanooga, Tenn. And let's not forget the well-oiled marketing buzz around the new Beetle.Continue reading...

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