Posted by Mark J. Miller on May 24, 2013 05:22 PM
Mike's Hard Looking For More Love
Lemonade is generally considered something for the summertime and even just for picnics, so Mike’s Hard Lemonade, after 14 years on the market, is aiming to inform consumers that there are plenty of other times to drink the stuff, too. The brand’s new campaign features offbeat commercials that are set in traditionally beer-drinking locales and end with the tagline “It’s never not a good time for a Mike’s Lemonade.”
“We’re looking at a traditional beer consumer, which is a natural fit for Mike’s,” Sanjiv Gajiwala, the director of marketing for Mike’s, told The New York Times. The brand has its work cut out for it since research has shown that 21 percent of men “would not want to be seen” holding a fruity malt beverage while only 11 percent of women felt the same way, MSN reports.
The brand will spend between $15 million and $20 million on the campaign, up from its overall 2012 advertising budget of $13.3 million, the Times notes.Continue reading...
Posted by Dale Buss on September 5, 2012 09:07 AM
Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.
Audi to build plant in Mexico as automaker markets S series with NFL tie-in.
Method sold to European green-cleaning rival Ecover.
3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.
Amazon adds movies to streaming service in new challenge to Netflix.
American Airlines can reject pacts with pilots, judge says.
Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.
AT&T and Texas to test text-to-911 safety initiative.
Best Buy's new CEO hits the store floor in first week.
BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...
Posted by Shirley Brady on September 13, 2010 11:00 AM
Campari has relaunched its SKYY Blue Vodka range with redesigned packaging from Sydney's The Saltmine.
The new label features a background image of a cityscape, "highlighting the brand’s stylishness and sophistication while increasing its branding and shelf presence," as B&T notes today. The iconic blue glass bottle remains, while new flavours include Lime & Soda, Lemon, Lime and & Bitters and Wild Berry.
Posted by Sheila Shayon on July 13, 2010 01:00 PM
When your brand is build on being provocative and something of an iconoclast, you're going to go after other brands, including other iconoclasts. Which is what Jon Stewart's The Daily Show and Jezebel are doing.
Gawker's post-feminist blog recently accused Comedy Central's The Daily Show of being sexist by not featuring more women. Stewart swiped back on-air (see the 2:05 mark here) while his female staffers responded with a mocking note posted on the show's website.
It's all great for business as far as Gawker Media owner Nick Denton is concerned.Continue reading...