brand partners

Slate's Quora Partnership Offers a Lesson in Brand Erosion UPDATE

Posted by Abe Sauer on July 26, 2013 06:09 PM

"When I was pregnant, one OB called me disgusting and told me to have an abortion."

The anecdote is from a new Slate.com post titled "Are Doctors Biased Against Obese People?" The post is part of Slate's Quora blog, a partnership set up with the social network-answer service. The problem—as many commenters and physicians have pointed out—is that the piece chronicling a collection of experiences the author claims to have had is preposterous and nearly impossible to believe. But there is Slate's credible endorsement, right there on the top banner.

The post is a warning about the dangers of brand eroding content partnerships as online publications increasingly search for new revenue streams and reach.Continue reading...

brand news

In the News: Delta Sorts, Groupon Retorts, Slate Signals

Posted by Dale Buss on August 26, 2011 09:00 AM

New York City and mid-Atlantic brace for Irene's violent strike.

ABN Amro to cut 2,000-plus jobs.

AIG wants analysts to value it more highly.

Bloomberg accelerates in legal-research market with acquisition.

Delta sorts out Boeing orders.

Facebook makes major changes to location-based product.

Ford champions Google+.

General Motors and LG to team up on electric cars.

Groupon has "never been stronger," CEO insists.Continue reading...

brand extensions

Date a Pirate, Save a Brand?

Posted by Abe Sauer on June 3, 2010 04:00 PM

For years now The Pirate Bay has been one of the world's largest and most popular file sharing sites where users download pirated media such as movies and music, much to the chagrin of brands in the content business.

But times are getting tougher for Pirate Bay, despite having tens of millions of users worldwide. Last week marked the 4th anniversary of the MPAA's war on the site. Even though the MPAA's efforts have been largely toothless, the site went down temporarily last month after a German court got the site's ISP to kill its service.

So what's an embattled brand to do to assure its long-term survival and (ahem!) Arr-O-I? How about navigating more treacherous waters: relationships?Continue reading...

close of business

Around The Web: Fight For Your Right

Posted by Sara Zucker on April 7, 2010 06:46 PM

Visual artists take a stand against Google. [Reuters]

General Motors aims to clear out its Hummers. [CNN Money]

Hewlet-Packard has its own version of the iPad. [BrandFreak]

NBC is pushing consumers to be more eco-friendly. [WSJ]

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