brand news
Posted by Dale Buss on August 26, 2011 09:00 AM
New York City and mid-Atlantic brace for Irene's violent strike.
ABN Amro to cut 2,000-plus jobs.
AIG wants analysts to value it more highly.
Bloomberg accelerates in legal-research market with acquisition.
Delta sorts out Boeing orders.
Facebook makes major changes to location-based product.
Ford champions Google+.
General Motors and LG to team up on electric cars.
Groupon has "never been stronger," CEO insists.Continue reading...
More about: Taco Bell, Facebook, Ford, Google, Warren Buffett, Bank of America, AIG, ABN Amro, Tumblr, Toys 'R' Us, Delta, Boeing, Bloomberg, Samsung, Verizon, GM, LG, Slate, Groupon, Zynga, S&P, Unilever, MTV
brand extensions
Posted by Abe Sauer on June 3, 2010 04:00 PM

For years now The Pirate Bay has been one of the world's largest and most popular file sharing sites where users download pirated media such as movies and music, much to the chagrin of brands in the content business.
But times are getting tougher for Pirate Bay, despite having tens of millions of users worldwide. Last week marked the 4th anniversary of the MPAA's war on the site. Even though the MPAA's efforts have been largely toothless, the site went down temporarily last month after a German court got the site's ISP to kill its service.
So what's an embattled brand to do to assure its long-term survival and (ahem!) Arr-O-I? How about navigating more treacherous waters: relationships?Continue reading...
close of business
Posted by Sara Zucker on April 7, 2010 06:46 PM
Visual artists take a stand against Google. [Reuters]
General Motors aims to clear out its Hummers. [CNN Money]
Hewlet-Packard has its own version of the iPad. [BrandFreak]
NBC is pushing consumers to be more eco-friendly. [WSJ]