chew on this
Posted by Dale Buss on April 19, 2012 12:02 PM
A year ago, Frito-Lay was stymied about how to expand its healthy snack business. Now its nutritionists and flavor profilers have figured out a way to drive sales by pushing the taste frontiers of "all-natural snacking." To that end, it's expanding its Smartfood brand with a new line called Smartfood Selects. The new sub-brand offers more varieties of products and an array of nutritious-sounding flavors such as feta herb hummus.
While parent PepsiCo is focused on the carbonated side of its beverage business, Frito-Lay has led the better-for-you charge for the company's edible brands for a number of years, with initiatives such as baked instead of fried potato chips, the SunChips line and Flat Earth, a since-stalled line of vegetable and fruit snack chips introduced several years ago.Continue reading...