Posted by Sheila Shayon on May 21, 2013 02:46 PM
It turns out the smartphone heir apparent is Samsung, as the global leading smartphone maker received quite the blessing from Consumer Reports:
“The Samsung Galaxy S 4, one of the most advanced Android smart phones ever, is our new top-rated smart phone. The S4 delivered top-notch performance in the most critical areas of our tests, including the camera. It dethrones the LG Optimus G, which occupied the top spot in our Ratings for several months.”
The Optimus G is now ranked No. 2, followed by the HTC One, the Samsung Galaxy S3 and the Apple iPhone 5. The ranking is yet another blow to Apple's diminishing confidence and a boost to Samsung, as the two smartphone providers have been at each other's throats for a while. Samsung's latest ad was only the most recent in a long line of mud-slinging spots targeting the once dominant company.Continue reading...
Posted by Mark J. Miller on May 7, 2013 05:28 PM
For years, Apple has sold itself as the young, hip counterpart to the old fuddy duddies in the PC and mobile phone market. Now, Samsung is taking a page from the master’s book—and it's helping it gain some serious mobile market share.
When Samsung launched its Galaxy S3 last year, its "Next Big Thing" advertising took direct jabs at Apple’s iPhone and all the supposed earbud-wearing lemmings that bought the device—echoing the Apple-bashing theme of its Galaxy S II campaign. Now, as it releases its highly-anticipated Galaxy S4, it looks like the marketers at Samsung have decided to sit back on their heels and let the Apple bashing continue—and why not?
According to Ad Age, Samsung’s market share in the fourth quarter of 2012 went up to 30% from 21% in 2011. Meanwhile, Apple’s share fell from 41% to 39% in that same window.Continue reading...
Posted by Mark J. Miller on April 29, 2013 06:27 PM
Microsoft's Windows Phone may lag behind Samsung and Apple in the battle for America’s mobile-phone patronage, but the company seems to think that being in the lower spot isn’t always a bad thing.
Its most recent commercial, which debuted on NBC's “Today” show on Monday, features fans of the top two mobile phones attacking one another at a wedding while two folks working at the nuptials enjoy the pleasures of their Nokia Lumia 920 Windows Phones. That sure beats going negative, like it did with its Scroogled ads.
“We have our own fans, of course,” Microsoft writer and editor Michael Stroh said in a blog post, AllThingsD.com reports. “And while they may be outnumbered (for now), they’re no less proud and routinely urge us to do more to get the word out about Windows Phone … There are choices. iPhone and Android Smartphones aren’t the only—or even best—options out there for all Smartphone buyers.”Continue reading...
Posted by Mark J. Miller on April 10, 2013 11:50 AM
T-Mobile may be in fourth place when it comes to cell-phone carriers in the United States, but it is making a big move on April 12th in an attempt to change its position.
That's when T-Mobile will finally become an iPhone distributor, and it is asking current iPhone owners to come turn theirs in and upgrade to the new phone. The incentive to switch phone companies? For those who trade in their iPhone 4S or iPhone 4, they can get a iPhone 5 for $0 down plus monthly payments, according to a press release. If the phone is in decent shape, the consumer will get a $120 credit to apply to the payments, buy accessories with or pay off a T-Mobile bill.
Couple that with T-Mobile’s recent acquisition of MetroPCS and its announcement that it wouldn’t hold consumers to annual contracts and the company is clearly doing all it can [update: including new ads, below] to pull itself up into the ranks of Verizon, AT&T and Sprint.Continue reading...
Posted by Sheila Shayon on April 8, 2013 01:53 PM
HTC One, a.k.a. the Facebook Home phone that's coming to AT&T and other carriers, is just one focus of the company’s impending brand refresh and aggressive marketing campaign to get better market placement against competitors like Samsung.
HTC has been known for good hardware and not-so-good promotion, but squaring off against marketing-savvy Samsung requires the former to up its game. "It's one thing to make a great device—HTC has done that before," Mike Woodward, president of HTC America told the LA Times. "What is a little different this time is the way that we're going to market. We want to really get that down to the streets and get that down to consumers."
HTC had been using “quietly brilliant” as its slogan, but the brand is looking to step out of its shell with a new marketing message that has “bold,” “authentic” and “playful” themes. The new tagline, "Everything Your Phone Isn't," is courting "Generation Feed" (what HTC calls tech-savvy, early-adopters). "Tech millennials are hard to connect with," Erin McGee, HTC North America VP Marketing told Ad Age. "We wanted to create a closer connection by targeting passion points."Continue reading...
Posted by Mark J. Miller on April 2, 2013 04:04 PM
More than 425,000 cell phones are decommissioned each day in the United States, but that doesn’t mean people don’t want their phones. In fact, they can’t get enough of them and, even though big global brands including Samsung and Apple eat up a massive part of the global market, there is still plenty of money left over and plenty of companies that would like a piece of that action.
Now you can add Facebook and maybe Amazon to that list.Continue reading...
Posted by Abe Sauer on April 1, 2013 04:04 PM
China's state-run media including CCTV went into the weekend bashing Apple and came out the other side doing the same. Tech writers and journalists agree China's smear campaign against Apple has backfired because the effect China's smear campaign is having on Apple's brand is worse than you think in some quarters, and not such a big deal in others (depending who you read).
China's "attack" on Apple certainly doesn't have a simple black or white outcome. The impact will be seen after the dust settles, and it will (especially now that CEO Tim Cook has reportedly apologized), with one Citi analyst projecting that the showdown could cost the company up to $13 billion in sales in the market.Continue reading...
brand vs. brand
Posted by Sheila Shayon on March 29, 2013 02:12 PM
The epic battle that is being waged between Samsung and Apple goes well beyong mobile technology. In fact, both brands are racing to the finish to release innovative products like Smart TVs and techy accessories that will eventually mold consumers into walking, talking brand ambassadors.
The latest staged battle ground is, oddly enough, the living room. While Apple TV's streaming device floats around the market and rumors continue to swirl about an actual TV, Samsung got a head start by shipping its souped up Smart TV line (heavily promoted at CES) in the U.S. this month. A star-studded launch event in New York focused on the brand's two models, the LED F8000 and the F8500 Plasma TV, which range in price from $2,199 to $3,699.
“What really makes the TVs stand out are the built-in software called S Recommendation that helps you find shows to watch and the integrated Web cameras and sensors for motion and voice control,” notes Business Insider. “The trend with all TVs this year revolves around interconnectivity and bringing the tablet and smartphone experience into the living room. To that effect, Samsung touted its TV's ability to act as multimedia hubs where owners can interact with the sets using their voice or even gestures.”Continue reading...