product placement
Posted by Dale Buss on February 8, 2013 05:33 PM
A Ford ad ties into the NBC series The Smash. So far, the show has brought lackluster ratings.
The Middle, Smash and Portlandia offer three examples of the growing seamlessness between product/brand placement and the creative content of TV series.
On ABC's The Middle this week, the episode was practically an ode to two brands: iPad and Red Lobster. The youngest child in the Heck family, Brick, pines and pesters for an iPad until his parents, Frankie (played by Patricia Heaton) and Mike, finally relent and buy him a restored model on eBay. Until they do, a huge chunk of the script is devoted to Brick's description of the wonders of the iPad.
Much of the rest of the story depicts the family at a Red Lobster, naming the restaurant repeatedly and including a shot of a juicy lobster. (A Red Lobster ad also aired during the episode — though there was no commercial for iPad.)Continue reading...
More about: Brandcameo, Product Placement, Entertainment, TV, Advertising, Branded Entertainment, Ford, Ford Fusion, Geico, Red Lobster, Virgin, Virgin America, ABC, IFC, NBC, Portlandia, The Middle, Smash
brand news
Posted by Dale Buss on June 25, 2012 08:55 AM

AB InBev closes in on buying remainder of Mexico's Grupo Modelo for more than $12 billion.
Apple adds Yelp check-ins to iPhone maps app, sees Motorola Mobility patent case shut down by federal judge and retail workers described by NYT as "loyal but short on pay."
Best Buy tries to regain edge before back-to-school season.
BlackBerry owner RIM reportedly considers a plan to split its company in two.
Cadillac surprises with integration of Apple's Siri voice.
Carl's Jr. and Hardee's set Spider-Man movie tie-in.
Dewar's announces three-year partnership with TED.
Dairy Queen gripes about New York menu restrictions as it enters the city.Continue reading...
More about: Brand News, Alliance Boots, Anheuser-Busch InBev, Apple, Best Buy, BlackBerry, Bristol Myers-Squibb, Cadillac, Carl's Jr., CNN, Darden, Dewar's, Facebook, Flipboard, GM, Google, Grupo Modelo, Hardee's, HBO, Hershey, HTC, Ikea, JPMorgan, Little Caesar's, Miami Heat, Microsoft, Motorola, NBA, NBC, Nasdaq, New York Knicks, New York Times, Nike, Olive Garden, Panasonic, Penn State, Pfizer, Porsche, Red Lobster, RIM, Siri, Smash, Sony, Spider-Man, T-Mobile, TED, Trident, Verizon, Walgreens, Yahoo, Yelp, Amar'e Stoudemire, LeBron James, Jerry Sandusky, Japan
brand news
Posted by Dale Buss on February 22, 2012 09:02 AM

Anheuser-Busch InBev considers bid for European brewer StarBev.
Apple defends rights to iPad name in Shanghai court.
Barnes & Noble sees profits crimped by digital investments.
Carbonite encourages planning for loss.
Comcast takes aim at Netflix.
Ford boosts pay for directors by 25 percent.
General Mills and Kraft promise to hold line on marketing spending in tough environment.Continue reading...
More about: Brand News, Anheuser-Busch InBev, Apple, Barbie, Barnes & Noble, Carbonite, China, Comcast, Cove Energy, Kim Dotcom, Ford, GM, General Mills, Google, Hostess, iPad, Jamba, JetBlue, Johnson & Johnson, Kaboom, Kraft, LVMH, Mattel, Megaupload, Microsoft, Motorola Mobility, NBC, Netflix, Peugeot, Mitt Romney, Rick Santorum, Shell, Smash, Sonic, Sony, Square, StarBev, Streaming Video, Talbott Teas, Tencent, Wynn Resorts, New York Knicks, Jeremy Lin