chew on this
Posted by Dale Buss on November 6, 2012 05:08 PM
For a while, the notion of regulating genetically modified organisms (better known as GMOs) included in food seemed like a good idea, and anti-Big Food advocates in California attracted a lot of support in a state where residents like to be on the cutting edge of just about everything. Calfornians have never minded serving as a bellwether on new regulatory initiatives that end up sweeping the rest of the country, such as automotive emissions.
But the closer today's vote on Proposition 37 loomed, the more that initial support of the idea waned. And this U.S. Election Day, even backers of the anti-GMO initiative seemed resigned to its defeat, although it's still being closely watched. (Update: Prop 37 was indeed defeated at the polling booth.)
What happened? Well, a combination of huge contributions by moneyed CPG brands battered Prop 37's drive to label GMOs in a massive advertising and PR blitz with a "No on 37" drive. And backers of the added regulation alleged dirty tricks by the competition as they sought to sway voters (despite scientific evidence to the contrary) that GMO-containing products are hardly the stuff of "Frankenfood" that really harms consumers.Continue reading...
chew on this
Posted by Dale Buss on September 17, 2012 01:11 PM
The vast majority of American consumers don't care whether their foods contain genetically modified organisms (GMOs). Food executives and think tanks will tell you that and cite, for example, how Indiana local bakery Aunt Nellie's bombed when it introduced a specifically labeled "non-GMO" bread a couple of years ago.
But California isn't most of America, with a more health-conscious outlook than most states. That's why mainstream food companies are in a hot and heavy contest against GMO opponents over Proposition 37, The Right to Know Genetically Modified Food Act, a piece of state legislation that, if passed in November, would require GMO-containing products to disclose that on labels, and make California the first state to mandate genetically modified food.
Similar to what happened to automakers after California took an extreme position on cutting emissions, essentially imposing that higher standard on cars sold all over the country, food and beverage companies are concerned that California will serve as a bellwether in GMO labeling regulation as well.
In a particular bind in this fight are the many mainstream food conglomerates that now own organic brands, which by definition don't include GMOs: Kellogg, owner of GMO poster brand Kashi; General Mills, owner of the Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good brands; Coca-Cola, owner of Odwalla and Honest Tea; PepsiCo; and Dean Foods, owner of Horizon Organics.Continue reading...
Posted by Shirley Brady on May 16, 2012 05:06 PM
Apple's next iPhone will have a bigger screen, sources tell Reuters.
JPMorgan faces FBI probe as shareholders sue the company and CEO Jamie Dimon over $2B loss.
Time Warner Cable and Viacom settle iPad dispute.
Air Pacific returns to Fiji Airways branding.
Ben Silverman's Electus details programming for YouTube's new food-centric Hungry channel.
Chevron benefits from Japan's shift away from nuclear.
Comcast launches Skype in select U.S. markets.Continue reading...
what's in a name
Posted by Sheila Shayon on November 18, 2011 11:14 AM
We recently looked at the coalitions of brands joining forces to voice their opposition to how ICANN is ushering in its so-called dotbrand URLs (aka its new gTLD, or generic Top-Level Domain program that lets trademark holders pay for the right to add their brand name to their web addresses, such as .nike or .coke) in January. Now you can add a few more.
The U.S.-based Coalition for Responsible Internet Domain Oversight (or CRIDO) led by the Association of National Advertisers (ANA) has added six major marketers to their ranks, including the world’s largest retailer and second-largest food company. Walmart, Kraft Foods, adidas, Reebok, Toyota and the J.M. Smucker Company have joined CRIDO, bringing the total number of companies and industry groups to 93.
“We are very pleased that six more leading marketers representing an extremely broad range of business sectors have joined forces with CRIDO to oppose ICANN’s TLD expansion program,” commented ANA president and CEO Bob Liodice. “This growing coalition sends a very clear signal that there is serious dissatisfaction with ICANN’s program from across the entire Internet stakeholder community.”Continue reading...
sip on this
Posted by Mark J. Miller on June 17, 2011 11:00 AM
In the last decade, the Cuban-American population has grown in every state (with some of the fastest-growing in North Carolina, Tennessee, and Kentucky), according to the 2010 Census.
Smucker’s — manufacturers of jelly and ice-cream toppings, among plenty of other things — has taken note.
The company went out and purchased Rowland Coffee Roasts in May, which includes Café Bustelo coffee, an icon to Cuban-Americans in Miami.
Smucker’s spokeswoman Maribeth Badertscher told NPR that the purchase is “part of a major effort to bring Hispanic consumers to the table.”Continue reading...