Posted by Abe Sauer on August 27, 2010 01:00 PM
* Space-time continuum suffers massive tear as preposterous memes from two different decades collide (above).
* Calling the child in all art directors and the art director in all children: Name that Crayola color.
* Evil Emperor George Lucas sues Jedis for trademark infringement.
* Zynga promotes its social games, upsets everyone.Continue reading...
Posted by Shirley Brady on August 20, 2010 04:00 PM
The Snazzy Napper doesn't need to hit the catwalk at New York Fashion Week to garner buzz, as Snuggie did last year. All it took was one segment on CNN to put Snazzy ("It's like privacy in a bag!") on the nap - er, map.
The portable tent for drowsy adults isn't a Saturday Night Live skit - it was created by an Atlanta-based doctor, and you can order it here. Or design your own for a spoof video for Mashable's new contest. May the fuzz be with you.
Posted by Abe Sauer on April 15, 2010 08:15 AM
What is the dollar value of a single Facebook "fan" to a brand? Five dollars? Twenty? A nickel?
Stop wondering because Vitrue has "developed the first-ever published Facebook fan valuation." The Atlanta-based firm, which launched in 2006 with a user-based advertising platform, today bills itself as a "comprehensive social media management" company with just the kind of deep resources to pull off such an ambitious project.
Its research tapped into "over 45 million fans" of brands on Facebook, and sampled "varying pages from digital entertainment to retail to B2B to CPG to publishers to quick serve restaurants" to try to put a dollar value on a fan. The magic number: $3.60, about the current commodities market price of a pound of copper or a single In-N-Out Burger Double Double. And this valuation is about as meaningful to most people as those latter comparisons. However, that won't stop it from being repeated—a lot.Continue reading...
Posted by Sara Zucker on March 31, 2010 03:50 PM
Gardeners and soccer moms might want to look for a new favorite footwear brand, because Crocs is moving away from its infamous clogs in favor of more fashionable styles.
Crocs recently released a commercial that, as AdWeek reports, “... isn't selling the colorful clogs that made the company famous.” Instead, the promotion highlights a variety of modern slip-ons. In the thirty-second spot, viewers are also introduced to Croslite, a technology in all branded shoes designed to increase comfort and hug a wearer's foot. After coming home from what appears as a long day of work in high-heeled pumps, a pair of animated clog-like Croslites give the commercial's model a foot massage (video above).Continue reading...
Posted by Deborah Dunham on March 4, 2010 03:51 PM
For all the wanna-be inventors out there, the “As Seen on TV” infomercial king, AJ Khubani, is holding auditions for the next hottest egg slicer, singing bird clock, fog-free shower mirror or other must-have product to sell on late-night TV.
In true American Idol style, Khubani is taking his quest on the road. Visiting several cities across the country, a panel of judges is giving everyone from toilet brush entrepreneurs to vibrating rake inventors a chance to convince them why Americans simply cannot live without their product.
In a time of emerging social media, why all the buzz over infomercials? For one thing, with an estimated increase of 10 percent of businesses using direct response TV, many small companies are thriving according to an article published in the Wall Street Journal last year.Continue reading...
Posted by Sara Zucker on February 10, 2010 07:53 AM
Coca-Cola, Pepsi to move nutrition facts to the front of labels. [WSJ]
The Grey Group takes away all but 3 of its offices for an open-plan space. [NY Times]
Sally Hansen, N.Y.C. New York Colors, La Cross purchased by Laird. [Adweek]
Pajama Jeans create competition for the now-infamous Snuggie. [BrandFreak]
Cadbury's Somerdale factory will close, causing a loss of 400 jobs. [Daily Mail]
Microsoft follows Apple in scooping up web domains. [TechCrunch]Continue reading...
Posted by Jennifer Wright on September 18, 2009 02:39 PM
The Snuggie can do more than allow you to reach out and drink a mug of cocoa while still under a blanket. It can also make you beautiful.
At least, that seemed to be the intent of the Snuggie fashion show staged at the Park Avenue Hotel – right in the midst of fashion week. The show rolled out new styles like tie-dye, leopard skin and zebra print. Possibly, you weren’t aware that you needed to up the stylish factor on your Snuggie, but, as one guest pointed out, “robes come in different colors, so I guess this kind of makes sense.”Continue reading...