Posted by Sheila Shayon on May 27, 2010 10:25 AM
The Disney mouse is going to school…actually pre-school, as the company most famous for animated entertainment shutters its sudser channel and replaces it with Disney Junior.
Disney's new channel, geared to the 2-7 year old age group, is due to launch in 2012. It will replace the now-cancelled SoapNet, a mix of soap opera reruns and supporting original programming, is currently in 75 million homes.
Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group, tells today's New York Times that “This represents the next step in a global preschool strategy that started 10 years ago with the introduction of dedicated channels overseas.”
It's also a sign of the times, as technology has made the network's original purpose obsolete.Continue reading...
Posted by Shirley Brady on May 27, 2010 08:16 AM
Unphased by doping claims, Radio Shack rolls out new Lance Armstrong spot (above).
J&J faces Congressional hearing today over children's medicine recall as new questions arise.
Coca-Cola's FIFA World Cup trophy tour winds down, attracts record crowds.
Ford adds stock quotes, horoscopes and movies to in-car Sync app.
Pepsi's new brand challenge: think small.Continue reading...