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Lady Gaga’s Little Monsters Social Network Reinvents Personal Branding

Posted by Sheila Shayon on August 13, 2012 02:27 PM

It's been a month (since July 10th, to be exact) when a social youthquake tremor rumbled under the tweets and Facebook posts of the olds when Lady Gaga’s Little Monsters social network opened its doors to the public.

A raucous riot of visual updates from Gaga's legions of fans — with shades of Ticketmaster, Pinterest, Reddit, Tumblr and Facebook thrown in for good measure — the highly anticipated site defines the next iteration of fan-based social networking. Two weeks after launch, on July 25th, the site passed a quarter of a million users.

Powered by the Backplane, it was engineered by Gaga’s manager, Troy Carter, who's also a cofounder of Backplane. “The goal of Little Monsters and Backplane is to unite people around affinities, interests and movements,” said Matt Michelsen, co-founder and CEO. And to keep out all those aforementioned old-timers cluttering up Facebook and Twitter and ruining the party for fishnetizens who worship at the altar of Gaga and nonconformity.Continue reading...

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E3 Watch: With Miiverse, Nintendo Unveils Social Network for Wii U Consoles

Posted by Mark J. Miller on June 4, 2012 03:04 PM

The annual E3 video-game conference this week is bringing gamers a flurry of announcements to keep them excited about where the ever-evolving industry will take them next.

Ahead of the annual confab, Nintendo released a video (watch it below) to showcase how its new Wii U console (called the Wii U GamePad) will use social networking in new ways. “The machine will promote the Miiverse in which users can see what others are playing, share self-created game content and swap gaming tips,” the BBC reports.

The plan is for users to be able to connect into the network not just from the new console, but from PCs, smartphones, and 3DS handhelds.Continue reading...

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Lady Gaga's Gift to Fans: The LittleMonsters.com Social Network

Posted by Shirley Brady on September 6, 2011 04:21 PM

Back in June we noted that Lady Gaga had bought a 20% stake in The Backplane, joining Google chairman Eric Schmidt in supporting the nascent developer of social networking tools for groups ranging from "Girl Scout troops to celebrity fanclubs."

Naturally, Gaga's legions of fans (known as Little Monsters) would be the first to get their own social network powered by The Backplane — called, of course, LittleMonsters.com (which is now accepting pre-launch registrations).

It's getting closer to launch, with The Backplane last week tweeting a photo of the performer meeting with Backplane staffers (and posting it on Facebook), showing the site's logo in the background — the universal "paws up" monster claw used by her legions of fans.Continue reading...

social media

LinkedIn Maps the Social Cloud

Posted by Sheila Shayon on January 25, 2011 04:30 PM

LinkedIn is taking a page from Facebook. “Your professional universe…visualized,” is the tagline of LinkedIn’s new Spirograph-like InMaps feature, a stunning map of one’s LinkedIn contacts via a virtual cloud.

InMaps creates a web of dots mapping your contacts’ relationships — to you and each other. Click on any contact in the cloud and connection highlights appear in the sidebar.Continue reading...

Yahoo Encourages "Kindness," Internet Usage

Posted by Stephanie Startz on December 10, 2009 10:06 AM

You In? Yahoo wants to know.

This week Yahoo launched, the “You In?” campaign, which asks users to “create a ripple of happiness” by performing a random act of kindness.

Visitors to kindness.yahoo.com can update their Yahoo status with charitable acts and encourage friends to participate in the spirit of the holidays. The campaign incorporates Yahoo’s photo sharing property Flickr, where users can upload photos of their generosity. In the spirit of giving back, Yahoo also encourages individuals to donate to Network for Good, Global Giving, and DonorsChoose.Continue reading...

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