app watch

Branding Via Instagram

Posted by Sheila Shayon on March 8, 2011 05:00 PM

Photo-sharing apps are the latest BFF’s of consumer brands, as smartphone users have adopted them in droves.

In a growing field that includes PicPlz, Pose and Path, the retro charm of Instagram is emerging as a winner.

Wired.com editor Michael Calore called it “a mashup of Hipstamatic and Tumblr," adding that “Instagram could be like a Twitter for your photos.”

So far only available for the iPhone, the app (shown at right) received 100,000 registrations in its first week, and after ten weeks hit an impressive one million sign-ups.

About two million users are now registered and uploading some 290,000 photos per day.

Its ease of use helps make it so sticky. Users snap a photo, choose an optional filter and click to share to multiple social networks, including Instagram’s. Others can “Like” and comment on photos, browse keywords and search.Continue reading...

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