2014 Brandcameo Product Placement Awards

brands with a cause

Brands Get Hairy for Movember and Men's Health Awareness

Posted by Mark J. Miller on November 5, 2013 07:15 PM

It's less than a week into November, but thousands of men across the globe are already starting to look a little scraggly. By the time the month is out, the once baby-faced male population will be donning full bears, fancy handlebar mustaches, or better yet, the Fu Manchu.

That's right: it's Movember–the global effort to raise awareness around various men's health issues. And just as brand's turned themselves pink last month for breast cancer awareness, plenty of brands are getting a little hairy to throw their support (and marketing dollars) behind the global cause. 

Movember, which grew out of a conversation between two pals in an Australian pub back in 2003, and raised $147 million last year, has grown out its whiskers into a full-blow branding beard. So much so that this year, the Just For Men haircolor brand has become an official sponsor, according to the New York Times.

“Here’s to the Movember mo bros, bravely growing mustaches to change the face of men’s health,” a voice-over says at the start of the brand’s new commercial. “They’ve never let gray mess with their mo.” Revenue from the sales of one product specially packaged for the month will go to the cause.Continue reading...

social commerce

TOMS Puts Socially-Conscious Goods on Display in New Marketplace

Posted by Sheila Shayon on November 5, 2013 06:22 PM

TOMS continues to define socially-conscious retail, today launching TOMS Marketplace, an online retail destination with a curated collection of 200 socially conscious products from 30 different companies.  

"The TOMS Marketplace represents something that is bigger than us," said Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, in a press release. "We believe social entrepreneurship is a movement that is here to stay, and the TOMS Marketplace is our way of bringing awareness to so many amazing companies, causes and products.”  

Essentially the creator of the 'one-to-one' model that has been emulated by dozens of other brands like Warby Parker, TOMS' intention with the marketplace is to use the power of One — the TOMS brand — to aid Many, by giving socially-conscious startups greater exposure to a community of purpose-minded consumers, Mycoskie told the New York Times.Continue reading...

brand inspiration

Inspiring Good, One Film at a Time

Posted by Sheila Shayon on June 2, 2010 04:00 PM

In keeping with brandchannel's cinematic theme today, we're thinking you may be tired of glitzy glam and Hollywood hype, so here’s a refreshing alternative: the Media That Matters film festival, which selects a dozen short films each year to inspire projects and action around timely social issues.

It's a fresh take on game-changing ideas and social trends which may inspire brands looking to get more in touch with their social conscience.

Projects in its 2009 winning group of digital shorts include The Next Wave (above), about the Carteret Islanders, the first so-called ‘climate refugees,’ who are depicted fighting for survival as they're uprooted from their Papua New Guinea home.

Twelve films are showcased annually, each no longer than 12 minutes, and made by directors who are mostly under 21 years old.Continue reading...

truth in packaging

Do Sweatshop Scandals Really Damage Brands?

Posted by Laura Fitch on November 20, 2009 05:59 PM

A five-part Global Post investigation charges big-name brands like Apple and Microsoft with sourcing from exploitative factories in Asia guilty of human rights and work safety offenses. But do consumers even care?

Sweatshop scandals make for eye-catching headlines, but seem to have little impact on a company's image or bottom line. Consumers are able to compartmentalize their own priorities the far-off needs of strangers.Continue reading...

lap of luxury

Can Tiffany Deliver An Ethical Diamond?

Posted by Susan Chi on October 28, 2009 05:06 PM

Tiffany & Company’s iconic blue box has long carried the tradition of revealing the quintessential diamond: a gift of timeless beauty, elegance, and world-class quality expected from a luxury brand with roots dating back to 1837. But the Wall Street Journal reports that not every Tiffany diamond is making the cut these days. Often, the precious gems are now being crafted by “the industry's least-experienced hands”:

In a windowless factory in this African village, Tiffany is teaching more than 80 workers to transform raw diamonds into gems for Tiffany engagement rings. As novices recently pressed pea-size stones against whirling blades, a visiting Tiffany executive spied a problem.

"You can see the polishing lines!" said Mark Hanna, an Antwerp, Belgium-based vice president of Tiffany's diamond unit. "Tiffany diamonds can't have polishing lines."

Earlier this decade, the diamond industry saw a surge in demand. Fearing the diamond supply was dwinding, and with mining giants like De Beers moving into the retail space by joining forces with LVMH, Tiffany felt it was necessary to move its operations further down its supply chain in order to compete.Continue reading...

greenwashing

Tiffany Leads Luxury Boycott Of Alaska Goldmine

Posted by Anthony Zumpano on October 2, 2009 05:07 PM

The hue of Tiffany's signature blue boxes may verge slightly toward green. But who would have expected the jewelry giant to lead a green revolt against one of its own potential suppliers?

Four luxury companies, including a pair of class-ring manufacturers, have joined some of America’s top jewelry brands in boycotting the use of any gold extracted from Pebble Mine, a mineral exploration project in Alaska that critics say will disrupt the world's most productive salmon fishery. Tiffany & Co. is leading the list of brands representing nearly $4 billion in annual sales.Continue reading...

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