going green

Heinz Shakes Bottle by Adopting Coke's Plant-Based Plastic

Posted by Shirley Brady on February 23, 2011 03:00 PM

Coca-Cola and Heinz announced a landmark partnership today, one that will replace 120 million bottles of Heinz ketchup in the US with Coca-Cola's eco-friendly PlantBottle packaging in 2011, starting with the brand's 20 oz. size in June.

Consumers will be able to identify the new Heinz bottles by a so-called talking label that asks, "Guess What My Bottle is Made Of?"

Coca-Cola's's award-winning PlantBottle — which will be used in five billion units of the beverage-maker's various brands and products this year alone — looks, feels and functions just like traditional PET plastic, and is fully recyclable. The only difference is that up to 30% of the material is made from plants.

It's a big vote of confidence for its green packaging, which Coca-Cola hopes to sell to other brands beyond Heinz.Continue reading...

brand news

Brands to Watch: Coca-Cola, Adobe, Amazon

Posted by Shirley Brady on October 7, 2010 06:00 PM

Brands to Watch

Coca-Cola prepares Sokenbicha tea for Whole Foods, and plans national rollout of Mexican Coke as Sierra Mist drops high-fructose corn syrup and 7Up gets reformulated.

Adobe shares soar on rumors of Microsoft bid.

Amazon is preparing an Android app store.

BP's disaster report is being questioned, reports WSJ.

Chanel and YSL designer departure rumors swirl at Paris Fashion Week.

Facebook CEO Mark Zuckerberg talks up groups feature.

Gap logo flap inspires "crap logo" app as fake Twitter feed speaks.

Hyundai reveals details of new Sonata, just ranked highest for safety with BMW 5 series.

Levi's opens its second photo-centric workshop tonight in New York.Continue reading...

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