TV’s infamous Dallas oil baron is now promoting solar energy.

Actor Larry Hagman is riffing on the infamous character's persona by going green in a new ad campaign for SolarWorld, a German photovoltaic module maker. The campaign, which was introduced yesterday at a solar industry trade show in San Francisco, reprises the J.R. Ewing character with the tagline "Shine, baby, shine!" (and a devilish laugh).

“In the past, it was always about the oil. The oil was flowing and so was the money. Too dirty. I quit it years ago,” he says in the TV spot, sporting his signature 10-gallon hat against a background of blackened water and an offshore oil rig. “But I’m still in the energy business. There’s always a better alternative.”Continue reading...

BP halts plan to seal new cap as more testing is required. 

CNN is thisclose to signing Piers Morgan to replace Larry King.

Comcast wins E.U. approval for NBC Universal deal.

Apple shares dip on iPhone 4 recall uncertainty.

American Airlines, British Airways and Iberia get E.U. approval for alliance.Continue reading...