One more young celebrity is leveraging her Hollywood powers and launching a business around her personal brand. The Honest Company, which gets a leg up in the URL naming game with the URL Honest.com, offers “eco-friendly family essentials” through a monthly subscription service.

Selling safe, sustainable products being more convenient, beautiful and affordable, Golden Globe nominee Jessica Alba, ("Fantastic Four," "Little Fockers," and TV series "Dark Angel," "The Office," and "Entourage") named the company after her 4-year-old daughter Honor.

"Being a mom is the most profound experience I've ever had," says Alba, now mother of newborn Haven as well. "When I became a mom, I finally became the person I am, that I always should have been. It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."Continue reading...

Having partnered with Target last year to distribute her Little Seed baby lifestyle brand, actress turned entrepreneur Soleil Moon Frye was just announced as Target's first "mommy ambassador," meaning she'll be helping boost Target Baby's Facebook community to her own.