Best Global Green Brands 2013

brand news

In the News: McDonald's, Starbucks, Google Wallet and more

Posted by Shirley Brady on March 22, 2012 08:50 AM

In the News

Alexander McQueen brand expands to bespoke tailor on London's Savile Row.

American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.

Angry Birds Space lands.

Apple antitrust suit would impact Amazon book monopoly.

Associated Press picks CEO successor.

AT&T reinvents the steering wheel.

Benihaha becomes target of takeover bids.

China factory activity shrinks in March.

Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...

week in review

Top 10 Stories of the Week: From Facebook Stalking to PlayStation Vita

Posted by Michael Waltzer on October 21, 2011 04:29 PM

Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Toby Keith Late to the Party with Solo Red Cup Anthem

#3 Air France Logo Gets Makeover

#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

#5 Netflix Quashes Qwikster and Gets On With It

#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms

#7 Footloose Product Placement Stays Loyal to Original, Almost

#8 Hyundai Taking Lead in Automotive Brand Loyalty

#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand

#10 Sony Sets PS Vita Release, But Are Gamers Game?

package design

How Green is Your Packaging?

Posted by Suzanne Blecher on May 12, 2010 01:08 PM

Brands have come under fire for using styrofoam for packaging and are seeking alternatives to enhance their green reputations. Just walk along any beach in the winter and it’s easy to see that it makes a mess of the environment.

The problem with presenting a so-called “green” solution during an economic downturn is the assumption of increased costs in manufacturing and shipping, a factor which doesn't sit well with packaged goods giants including P&G.

The American Chemistry Council, a coalition of companies that includes Procter & Gamble Chemicals, ExxonMobil, 3M, Shell, Sunoco, and the Solo Cup company, has suggested that instead of switching to bamboo or other sustainable alternatives, polystyrene packaging (Styrofoam) is preferable as it can be burned for fuel.

Unconvinced, Dell has announced that its bamboo packaging, used as cushioning in its laptops and certain netbooks, is now compostable.Continue reading...

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