branded entertainment

Branded Entertainment Watch: Abominable Skittles Edition

Posted by Abe Sauer on December 12, 2014 12:11 PM

What caught our eye this week in branded entertainment, from Skittles mock documentary to video Christmas cards (abominable snowman, anyone?) 

The Project: "SNOWKHANA THREE: YuleTube" for Ford Europe (Dec. 7)

The Plot: Stop motion drift star Mental Block whips around some of the year's biggest culturally iconic moments in Ford die-cast toys.

The Verdict: Epic branded content—and Ford Europe's third annual holiday treat for fans of the Ken Block Gymkhana "megamercials":Continue reading...

brand bites

China Bites: Apple, Nike, Coach and more

Posted by Abe Sauer on January 20, 2012 12:11 PM

And now for something completely different: in honor of Chinese New Year (Kung Hei Fat Choi!) this week's Brand Bites round-up is all China, all the time:

• Coach is targeting mainland consumers with limited edition Spring Festival e-card collaboration with artist Zhang Lan. And some nifty Year of the Dragon themed accessories, above.Continue reading...

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