week in review
Posted by Michael Waltzer on December 2, 2011 04:30 PM
Our most-read blog posts of the week includes Coca-Cola Pulling their White Can to Victoria's Sectret Fashion Show and more:
#1 Bad News, Bears: Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bear [Updated]
#2 Victoria's Secret: Getting CBS to Pay for Its Commercial, er, Fashion Show
#3 Sons of Anarchy Gangs Up With Brands For Online Store, App
#4 As NBA Lockout Ends, What's the Damage to Michael Jordan's Brand?
#5 Staples Takes Dunder Mifflin Brand Out of The Office
#6 Silence is Golden, But Not When It Comes to Silencers
#7 Viral Video Watch: Nokia and deadmau5 Create 3D Spectacle in London
#8 Will Occupy Black Friday Build on Buy Nothing Day?
#9 Have You (RED) The Latest About World AIDS Day?
#10 Lynx Apologizes with Video after "Degrading" Ad Gets the Axe
Posted by Abe Sauer on November 29, 2011 10:05 AM
It might seem that a TV show about a gang of uninhibited bikers living outside society's rules and expectations would be free from the quest for fulfillment through consumption, let alone merchandise to clad fans of the series. But it turns out that FX's Sons of Anarchy has provided a platform for a hybrid retail experience and boundary-pushing retail app that mixes original products from the show with goods from other brands.
And just because the gang onscreen makes its money on the black market doesn't mean FX can't make a little scratch on the legitimate one. Heck, Sons of Anarchy even joined in Cyber Monday.Continue reading...
Posted by Abe Sauer on December 2, 2010 01:00 PM
San Francisco blog Uptown Almanac caught a recent product placement, one which it calls potentially "one of the most significant liquor industry game-changers since the 21st amendment." Except, the product doesn't seem to exist. But should it?Continue reading...