The video game industry’s largest trade show, E3, doesn’t kick off till June 11, but it appears that one piece of news is leaking out early: the ad tagline for the much-anticipated Sony Playstation 4 and the script for its first commercial, SiliconEra.com reports. Sony Computer Entertainment America has filed a trademark request for “Greatness Awaits.”

The site notes that the planned commercial features “a lone man walks down an empty street asking the viewer, ‘Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.’” The man continues to ask viewers questions and the commercial ends with “Greatness Awaits.”Continue reading...

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

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BMW is investing 3 billion euros in EVs and marketing. 

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

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Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.

Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.

Lay's reveals chip-flavor contest winner.

Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.

Activision Blizzard warns "World of Warcraft" is losing subscribers.

AT&T severely slashes Facebook Home phone prices.

BT enters British-sports broadcasting.

Claire's IPO will test market for debt-laden companies.

Ford takes over as title sponsor of Detroit's annual fireworks.

Google Maps will reportedly unveil new interface.Continue reading...

SAP moves into cloud computing as brand projects $10B boost from banking software.

Coca-Cola plans to invest $2 billion in Florida orange groves.

Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.

Alibaba IPO anticipation grows on revenue surge.

American Airlines launches Klout-based promo.

AOL profits boosted by advertising.

AT&T presses case in lower bandwidth spectrum case.

Bitcoin startups begin to attract real cash.

Burger King makes bold move with delivery expansion.Continue reading...

Starbucks raises outlook after strong second quarter.

Boeing gets clearance for re-launching Dreamliner in Japan and United's planes in May.

Altria Group plans to enter e-cigarette market.

3M cuts outlook as demand sputters.

Amazon outstrips growing profits with growing spending.

Best Buy tries to reduce "pain points" for customers, staff.

Cap'n Crunch launches new YouTube channel for adults.

Exxon Mobil oil output falls again.Continue reading...

JCPenney seeks to raise $1 billion as Martha Stewart loses a round in JCP-Macy's case.

Facebook's Mark Zuckerberg launches FWD.us with Silicon Valley heavyhitters on immigration reform.

Apple agrees to settle suit on iPhone and iPad warranties.

Argos plans digital "store of the future" to fight Amazon.

Bibigo Korean food brand partners with Psy.

Bitcoin finds Winklevoss twins rise in digital money as crash continues.

BlackBerry looks to apps and China for growth.

Burger King CEO leaves to take top job at H.J. Heinz.

Douwe Egberts goes to JAB for $9.8 billion.

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Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...