2014 Brandcameo Product Placement Awards

brands under fire

American Apparel Snubs Nose at Brand Doomsayers

Posted by Mark J. Miller on July 14, 2011 10:00 AM

You've got to hand it to Dov Charney. The mustachioed founder/CEO of American Apparel doesn't give a damn (or a tee) that his once-hip hipster fashion line has been given less than 18 months to live.

A video posted on the brand's YouTube channel shows the struggling brand's CEO chatting with a reporter from his homeland — Canada — to prove that the rumors of his brand's death are greatly exaggerated. Other videos feature the marketing team, the creative team, the production team, the chief manufacturing officer, the showroom — even shipping & receiving and the masseuse.

Yes, 24/7 Wall Street feels you'd better enjoy that bowl of Kellogg’s Corn Pops while wearing some American Apparel clothing and reading your Soap Opera Digest right now. Get a call in on your Nokia phone while you’re at it and grab a bite at an A&W restaurant.Continue reading...

brand news

Headline Roundup: Cup Of Joe

Posted by Stephanie Startz on November 3, 2009 09:39 AM

Berkshire acquires remaining stake of Burlington Northern. [WSJ]

Sony Ericcson unveils first Android smartphone, on sale early next year. [NY Times]

Starbucks dumps "Gold" loyalty program in favor of "My Starbucks Rewards." [Business Insider]

Lloyd's and RBS agree to sell assets for further federal aid. [NY Times]

UBS expects further client hemorrhaging. [NY Times]

Year-for-year sales at Toyota decline. [WSJ]

Carmakers grapple with pronounciation of "2010." [NY Times]

Embattled Liz Claiborne CEO renews contract for three years. [WSJ]

(More headlines: Peets, Illy, Starbucks, Vegemite iSnack rises).Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements