that's entertainment

The HoloGrammy Goes To... Dead Musicians Hit the Comeback Trail

Posted by Mark J. Miller on February 6, 2015 01:11 PM

Michael Jackson hologram Billboard Music Awards

Musicians of all stripes will be taking the stage this Sunday at the Staples Center in Los Angeles to perform and pick up their Grammy awards. It remains to be seen, however, if any of the performances will actually be by dead musicians.

Hologram performances are a big trend (as if living musicians don’t already find it tough enough to break into the business) with dead performers making a virtual comeback thanks to to licensing deals and digital technology. Bringing back artists with huge fan bases also gooses sales in the troubled music industry, of course.

Tupac Shakur’s hologram “performed” at the 2012 Coachella, though Public Enemy frontman Chuck D isn’t sure the singer would have approved. "I don't know if Pac would have been all right with that," he said at a panel at the new Grammy museum, Billboard reports. "Would he have been smiling or swinging with a stick?"

Last year, Michael Jackson made a virtual reappearance at the 2014 Billboard Music Awards. Fan reaction to his moonwalking performance ranged from "epic" to "creepy," and caused some legal headaches for HologramUSA, the company behind the spooky spectacle. Now HologramUSA, which also enabled Tupac's Coachella gig, is back with another back-from-the-dead musical tour.Continue reading...

brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

ad watch

I'm A Spoof Ad. And I'm Not.

Posted by Abe Sauer on November 4, 2010 04:00 PM

In case you missed it, T-Mobile just released its myTouch 4G marketing campaign, which spoofs Apple's now iconic "I'm a Mac" spots. It also leverages awareness of the Mac ad format while at the same time playing off the popular reputation of AT&T as substandard. Funny? Yes. Effective? Who knows; time will tell. But smart, nonetheless. So why isn't this approach more popular?Continue reading...

brand news

Headline Roundup: Time For Growth

Posted by Sara Zucker on March 19, 2010 07:07 AM

Clothing line Benetton will reorganize internally to keep up with competitors. [WSJ]

Casual Male is expanding its stores to include a big-and-tall warehouse. [Boston Herald]

Adidas capitalizes on its relationship with celebrities in a new commercial. [BrandFreak]

The NCAA basketball tournament is expected to bring in solid advertisers. [CNN Money]

Raquel Welch reprises her role as a Foster Grant spokeswoman. [LA Times]

Apple computers were given permission to use Amazon's Kindle application. [Reuters]Continue reading...

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