brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

ad watch

I'm A Spoof Ad. And I'm Not.

Posted by Abe Sauer on November 4, 2010 04:00 PM

In case you missed it, T-Mobile just released its myTouch 4G marketing campaign, which spoofs Apple's now iconic "I'm a Mac" spots. It also leverages awareness of the Mac ad format while at the same time playing off the popular reputation of AT&T as substandard. Funny? Yes. Effective? Who knows; time will tell. But smart, nonetheless. So why isn't this approach more popular?Continue reading...

brand news

Headline Roundup: Time For Growth

Posted by Sara Zucker on March 19, 2010 07:07 AM

Clothing line Benetton will reorganize internally to keep up with competitors. [WSJ]

Casual Male is expanding its stores to include a big-and-tall warehouse. [Boston Herald]

Adidas capitalizes on its relationship with celebrities in a new commercial. [BrandFreak]

The NCAA basketball tournament is expected to bring in solid advertisers. [CNN Money]

Raquel Welch reprises her role as a Foster Grant spokeswoman. [LA Times]

Apple computers were given permission to use Amazon's Kindle application. [Reuters]Continue reading...

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