Best Global Green Brands 2014

brands under fire

Sea of Hurt: SeaWorld Stock Plunges as Blackfish, Activism Takes Its Toll UPDATE

Posted by Sheila Shayon on August 14, 2014 04:27 PM

It's been a rough year for SeaWorld, the ocean-themed amusement park/zoo known for its sea animal performaces, especially its orcas.

But the very star of the park's programming is also responsible for its decline, as activists and consumers become increasingly outspoken about animal rights following the release of the documentary "Blackfish," which told the story of Tilikum, a giant SeaWorld orca that killed a trainer in 2010, the most recent of 3 deadly incidents with the same whale. 

Now, a year after the film aired on CNN to 21 million viewers, the effect is impossible to deny: SeaWorld's second-quarter revenue came in a $405 million, far below the expected $445 million, causing the brand's stock to plunge 33 percent and S&P to cut the company's credit rating

“Until today’s report we were willing to . . . take SeaWorld’s word that there was no discernible impact,” Tim Nollen, of investment firm Macquarie, told The Guardian. “This report was notably worse than previous reports.”

Company executives acknowledged that the decline was in part because of negative media attention and proposed legislation in California that calls for a federal study on the impact of captivity on large marine animals.Continue reading...

brand news

Brand News: Red Lobster, Ford, Wendy's and more

Posted by Dale Buss on July 29, 2014 09:12 AM

TOP STORIES

Darden CEO steps down as new Red Lobster owner takes brand upmarket.

Ford raises prices for new F-150 pickup with aluminum body as Ram battle intensifies.

Los Angeles Clippers are cleared for sale to former Microsoft CEO Steve Ballmer.

McDonald’s Japan head apologizes for meat scandal as McDonald’s US deemed “joint employer” in NLRB ruling.

Facebook pushes mobile users to Messenger app as Instagram tests (name-challenged) Snapchat rival Bolt.

MORE BRAND NEWS

BMW unveils cheaper, suitcase-sized EV charger.

Cadillac brings wireless smartphone charging to some 2015 models.

CNET announces hybrid paywall model.

Dirt Devil and Hoover owner fires up marketing.

GM remains mired in dealership-closure issues in Canada, hurting sales.

Jimmy Dean looks #beyondbreakfast.Continue reading...

brands under fire

Southwest Caught in Tainted Water with SeaWorld Over Longtime Partnership

Posted by Sheila Shayon on January 15, 2014 07:27 PM

Blackfish, shortlisted for an Academy Award Best Documentary nomination, chronicles the life of SeaWorld's largest killer whale, Tilikum, who killed his trainer, Dawn Brancheau, in February 2010, as well as two others in previous incidents. 

The controversial film includes behind the scenes footage of SeaWorld's orca shows, including shocking footage of the species' cruel treatment in captivity and the pressures of the multi-billion dollar sea-park industry to exploit the animals. 

SeaWorld called the film by Gabriela Cowperthwaite "shamefully dishonest, deliberately misleading, and scientifically inaccurate," as a surge of petitions and protests surfaced on social media.

But there's an unlikely brand caught in the crosshairs: Southwest Airlines.Continue reading...

traveling brands

The Year of Southwest Continues as Airliner Takes Brand Awareness Title

Posted by Mark J. Miller on November 18, 2013 07:21 PM

Research firm YouGov BrandIndex has crowned Southwest Airlines the king of brand awareness among US airlines, according to a new survey. The announcement follows the largest US domestic carrier being designated as the airliner most easy to deal with worldwide. 

52 percent of respondents put Southwest on top for "Purchase Consideration" and 32 percent put the airline above all others for “Ad Awareness.” Purchase consideration measures which brand consumers are most likely to purchase from next while ad awareness asks which brand consumers have seen ads for in the past two months.

Southwest is head and shoulders above American Airlines, United Airlines, and Delta, which had Ad Awareness between 18 to 21 percent. In Purchase Consideration, the other travel brands all ranked in the mid-thirties. Southwest, for one, is very engaged across different social media channels including Facebook, YouTube and Twitter.Continue reading...

traveling brands

Virgin America Puts a Branson-Esque Spin on In-Flight Safety

Posted by Mark J. Miller on October 30, 2013 01:52 PM

Virgin head Richard Branson has never been afraid to spice things up a bit. His companies, like Virgin America, also have a bit of a flair for the dramatic. Throwing inhibitions to the wind, the airline had debuted its new safety video—a humorous song-and-dance number that runs through the air travel rules that most passengers snooze through.

An update to its current animated video, the new version features everything from sultry flight attendants to dancing nuns—and is admittedly hard to take your eyes off of, and certainly pushes the in-flight safety dance trend further than, say, Cebu Pacific Air's dancing safety demonstrations.

But as Ad Age notes, Virgin's video may wear out its welcome a whole lot faster: It “initially charms but then quickly becomes kind of exhausting," it comments. That probably isn’t the reaction Virgin was going for, though those that fly Virgin often are likely to feel that way after having to sit through the Glee-like performace a few times.Continue reading...

survey says

Simplicity is at the Heart of Great Customer Experience, Survey Shows

Posted by Mark J. Miller on October 23, 2013 02:37 PM

In a world that can be a bit complicated and overwhelming, consumers generally love when a brand delivers simplicity. According to the US portion of a new global "simplicity" study from New York-based branding firm Siegel+Gale, Amazon is the simplest brand for US consumers to engage with, followed by Netflix.

"You think about our lives today and all the experiences people are having with multiple screens and multiple interactions,'' Kathleen Kindle, a Siegel+Gale strategy director for brand development, told USA Today. "Brands that offer a respite from all of that, a transparent and easy experience to their customers'' can have an advantage. "We could all use a little less complexity in our daily lives.''

The simplest US travel brand, according to the study, is Southwest Airlines, which ranked at No. 9 worldwide according to the 1,500 respondents to the survey, which was conducted in May and June. JetBlue came in second in the US, but was ranked at No. 44 globally.

“The perception that Southwest offers fair prices that don't dramatically spike because of a host of extra fees being tacked on is key to customers feeling the airline is easy to deal with," Brian Rafferty, director of global research for the firm, told USA Today.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

brand news

In The News: Walmart, CBS, Southwest Airlines and more

Posted by Alicia Ciccone on March 27, 2013 09:38 AM

In the News

Walmart will test in-store lockers for online deliveries a la Amazon

CBS aquires 50 percent of TV Guide Network for $100 million.

Southwest Airlines becomes the official airline of golf.

California shoe company sues Under Armour for trademark infringement.

Facebook and TiVo continue to battle over thumbs-up symbol.

After weeks of rumors and potential leaks, the Miami Dolphins will unveil their new logo on April 25.

Doritos officially launches new global campaign and redesigned packaging.

Human Rights Campaign's red equal sign logo for gay marriage goes viral on social media.Continue reading...

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