brand news

Brand News: Amazon Eyes Net-a-Porter, HBO Expands Vice Deal and More

Posted by Shirley Brady on March 27, 2015 07:59 AM

TOP STORIES

Amazon is reportedly in talks to buy luxury etailer Net-a-Porter, pursues Dropbox with unlimited cloud storage.

Apple Watch's first apps arrive as looming music service rumored to cost $10/month and new iPhones may be on the way.

HBO expands programming deal with Vice to produce daily newscast.

Meerkat raises $14 million to fight Twitter's Periscope.

Pepsi overtakes Diet Coke as America's second most popular soda.Continue reading...

ready for takeoff

One Brand, One Heart: Southwest's Brand Refresh, From Souped Up Planes to Nuts

Posted by Jennifer Yepez on March 23, 2015 03:04 PM

It’s been six months since Southwest revealed its new brand platform, under the umbrella of Heart One—and since then, a lot has changed.

The airline hadn’t updated its branding for 14 years, but when it finally decided the time was right to move ahead, it had a lot to celebrate. First, the Wright Amendment expired in October 2014, which eliminated the onerous restrictions on flights in and out of the airline's home base of Love Field in Dallas. Second, thanks to its acquisition of Airtran, Southwest could finally offer international flights.

The goal of the new branding was simple—to remind customers and employees alike that people are at the heart of everything the airline does, which led to the heart on the belly on the plane.Continue reading...

bc q&a

Brand News: Pebble x Kickstarter, Barclays x Twitter, Starwood x Uber

Posted by Dale Buss on February 25, 2015 09:20 AM

TOP STORIES

Pebble sets record for Kickstarter with latest smartwatch.

Barclays becomes first UK bank to allow payments by Twitter and expands brand publishing.

Buick and Lexus top Consumer Reports annual car brand ranking.

Mondelez sells Mobile Futures-developed Betabox agency to Gary Vaynerchuk's Vayner Media.

Starwood taps Uber for preferred guest loyalty rewards program.Continue reading...

brand ambassadors

Aubrey Plaza Isn't Only Cast Member Milking 'Parks and Rec' Fame

Posted by Abe Sauer on January 20, 2015 07:44 PM

Newcastle Brown Ale Aubrey Plaza January 2015

"Problems galore" and suffering a "lack of quality male characters" is how Hollywood critic Nikki Finke described the NBC series Parks and Recreation in 2009.

Audiences initially agreed. And even though the show has never pulled in an audience as large as its rocky initial season, the show has become a cult hit and has just started its final season.

The show that suffered from "quality male characters" now boasts one bone fide A-list star (Chris Pratt) and numerous household names, from Aziz Ansari to Nick Offerman. Meanwhile, its lead actress, Amy Poehler, just co-hosted her third and final Golden Globes, one of which she won.Continue reading...

brand news

Brand News: 11/11 Singles Day, Super Bowl Ad Sales and more

Posted by Dale Buss on November 11, 2014 09:31 AM

TOP STORIES

Alibaba racks up $2 billion in sales in first hour of 11/11 Singles Day for record-breaking sales tally, mulls Apple Pay tie-up with focus on China.

Google signs long-term NASA lease for aviation and space projects.

Mercedes-Benz expands brand world and introduces new vehicle nomenclature.

Super Bowl sees slightly slower ad buys for NBC as auto marketers tighten belts.

Spotify CEO responds to Taylor Swift boycott as pop star partners with Amex Unstaged on interactive music video app. Continue reading...

mobile commerce

Apple Chides Retailers Blocking Apple Pay and Flocking to CurrentC

Posted by Mark J. Miller on October 28, 2014 11:44 AM

When Rite Aid and CVS announced that they were going to disable Apple's mobile payments platform from use in their respective stores, it came as a surprise to the tech titan—an unpleasant one, to be sure.

Apple Pay only launched a week ago and had more than a million credit cards registered within its first 72 hours of existence, according to Reuters, while major retailers including Walmart and Starbucks declined to participate.

MasterCard has even integrated Pay into its new World Series-themed commercial (watch below) featuring Baseball Hall of Famer George Brett, the man who apparently inspired the hit song “Royals” by Lorde. Continue reading...

brand news

Brand News: Chanel, Costco, Time Warner and more

Posted by Dale Buss on October 15, 2014 09:05 AM

TOP STORIES

Chanel releases Baz Luhrmann-directed short film starring Gisele Bundchen and Game of Thrones actor.

Toyota recalls 1.7 million vehicles worldwide as Chrysler recalls 184,000 SUVs and GM is sued for $10 billion.

Costco goes to China, at least online.

EMC and HP end merger talks as SAP turns to IBM to expand cloud reach.

Time Warner CEO touts independence as HBO Go plans and movie slate revealed at Investor Day.Continue reading...

traveling brands

Southwest Wears Its Heart On Its Sleeve with New Livery, Brand Experience

Posted by Mark J. Miller on September 8, 2014 01:11 PM

Southwest Airlines, the largest domestic airline by passengers, revealed a new livery, logo and brand experience this morning at a press event held inside a hangar at its Dallas headquarters. The airline, which is completing its merger with AirTran, introduced a refreshed color scheme of blue, yellow and red, as well as a new heart logo that will adorn the belly of its planes.

The first visual update since 2011 also introduces the Southwest name to the plane's fuselage, while its web address will adorn the engines. Dubbed "Heart One," the new livery is said to be in honor of the brand's employees (and might remind some of JetBlue's heartfelt logo ode to New York by Milton Glaser).

“Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People,” said Gary Kelly, Southwest Airlines Chairman, President, and CEO said in a press release. “The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.”Continue reading...

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