Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Sprint, Santander, Microsoft and more

Posted by Dale Buss on October 15, 2012 09:01 AM

In the News

Japan's Softbank acquires 70 percent of Sprint for $20 billion.

Santander walks away from $2.7 billion RBS deal.

Microsoft makes new push into music via Xbox.

Red Bull basks in post-skydive glory.

ABA sues New York City over soda ban.

Advent offers to buy beauty retailer Douglas.

Allstate scores points with peers with "Mayhem" campaign.

Amazon flags e-book refunds.Continue reading...

auto motive

GM Revived and "Just Getting Started"

Posted by Dale Buss on October 2, 2012 04:07 PM

Lest doubters hold sway, General Motors turned in its best September in U.S. sales in four years and enjoyed strong performances in the important small-vehicle segments that are pacing the American market these days.

Overall, U.S. auto sales in September rose by about 13 percent compared with a year ago, continuing a moderate recovery that is providing much of the momentum behind whatever slow progress is being made by the American economy these days.

In fact, GM executives used their conference call with automotive reporters not only to underscore the positive results for September but also to declare that the company and its brands are on track to fulfill long-term goals that have been established for a while. "Things are working exactly as we designed," said Kurt McNeil, VP of U.S. sales operations.Continue reading...

start your engines

Chevy Ignores Bad Reviews for 2013 Malibu with Tim Allen's Dulcet Tones

Posted by Dale Buss on September 11, 2012 03:02 PM

The timing would be great for Chevrolet to be pushing a hot new car. GM sales were up in August, renewing hope for a continuation of the company's recent momentum. And the Chevy Volt continues to get shellacked for high development and manufaturing costs, low sales, and desperate incentives to sell the units that do move — a critique the automaker refutes.

But according to the automotive cognescenti, the Chevy Malibu Eco just isn't up to the challenge of delivering another winning product for GM in a sequence to follow the Chevy Cruze and Sonic models, which are smaller. (Chevy is also launching a new, tiny Spark nameplate this fall.) Eco's raison d'etre appears to be a "mild hybrid" drivetrain that includes an electric motor to give mileage a boost — but which, unfortunately, doesn't deliver much by way of fuel efficiency, compared with competitors, and is accompanied by a smaller wheelbase and cramped rear seats.Continue reading...

auto motive

Hamsterbranding: Kia and Chevy Know How to Score With Millennials

Posted by Dale Buss on July 30, 2012 10:58 AM

Many car brands may be scrambling and scratching their heads to figure out how to appeal to the elusive and automotively nonchalant Millennial generation, but at least two brands seem to be closer than some of the others.

Kia is bringing back the popular hamster characters for its Soul minicar on the basis of how well the campaign has played with Generation Y. And Chevrolet already is seeing an encouraging interest by twenty-something consumers in its new little Spark model, which is just hitting showrooms at prices as low as below $13,000.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein